Senior Country Commercial Manager

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,500 Tideans globally - we’re diversity champions!
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

ABOUT THE TEAM 

Tide Germany is a team with the mission to establish and scale tide with its internationally successful business accounts in the German Market. 

With its value proposition “The free business account for small businesses with secure payment transactions, simple business processes, free invoicing and SEPA transfers” we will attract sole traders and established businesses in the German Market with an attractive product and service offering. 

ABOUT THE ROLE 

We are looking for an exceptional Senior Country Commercial Manager to expand and manage our product portfolio to further develop our German account offering and foster growth. Our aim is to provide SME’s with the products they need to save time for their financial admin, from Accounting and Invoicing, to Payroll.

In this role you will be accountable for a GTM strategy of dedicated product lines and their German revenues. Reporting to the Lead Country Commercial Manager you will help boost the German Growth by a deep understanding of the German market, customer needs, regulatory and the competitive environment.

Some of the things you’ll be doing:

• Local market research: You will perform local market research, product discovery and customer insights and adapt suitable product strategies for the tide business account.
• Local products and projects: You will work with global product managers to develop locally relevant products. By deeply understanding local customer needs and product features, you will lead projects for the German market in close collaboration with the international organisation.
• Revenue Ownership: Take ownership for driving revenue growth for your product line in Germany. Develop and execute strategies to meet revenue targets, working closely with cross-functional teams to ensure alignment between product offerings, pricing, and go-to-market initiatives.
• Marketing and Sales Strategy: You will define and update local marketing and sales plans. You will track marketing and sales performance and initiate any corrective actions required. You are owning the marketing strategy in order to achieve product adoption goals, with particular emphasis on CRM/Customer lifecycle management and content.
• Product Marketing and sales material: You will be responsible for creation and maintenance of marketing copy/collateral and other customer facing materials taking into account German legislation.
• Go -Live and Operational Readiness: You will collaborate closely with the regional operations team to ensure operational readiness. Before release of product features you will be responsible for the QA and you act as the point of contact for all internal functionality questions.

WHAT ARE WE LOOKING FOR 

• You have 5+ years' relevant product marketing or commercial management experience.
• You have experience in and understanding of the SME space, SaaS software and/or fintech. Previous experience in working in the accounting space, insurance, business services is of advantage.
• You ask ‘why?’, and critically engage with ideas, strategy and proposals, and constructively provide feedback and your points of view
• You have a data-driven approach to understanding the competitor landscape, trends, product growth opportunities and tracking marketing KPIs/metrics.
• You have driven adoption and scaled a complex product in a fast growing company before, with an appreciation for the nuances of acquisition, activation