Senior Product Marketing Manager, Strategic Verticals

Bloomreach is building the world’s premier agentic platform for personalization.We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey.

• We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
• We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
• We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.

And we're building all of that on the intelligence of a single AI engine — Loomi AI — so that personalization isn't only autonomous…it's also consistent.From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.

We’re looking for a Senior Product Marketing Manager to lead go-to-market strategy for Bloomreach’s most strategic verticals. This role bridges industry strategy, messaging, and enablement, helping Bloomreach deepen relevance in key verticals such as Travel & Leisure, Consumer Services, and Financial Services. You’ll define how Bloomreach solves the unique challenges of each industry and enable our teams to tell that story across the customer journey.

Key Responsibilities

Vertical Strategy & Positioning

• Own the GTM strategy for strategic verticals; define ICPs, key pain points, use cases, and Bloomreach’s differentiated value.
• Build and maintain industry-specific messaging frameworks, solution narratives, and proof points.
  
  

Market Intelligence

• Analyze trends, competitors, and customer dynamics within each target vertical.
• Partner with customer success and customer marketing to build industry-specific proof points and success stories.
  
  

Cross-Functional Enablement

• Drive alignment between Product, Sales, Channel and Marketing for each vertical.
• Develop and deliver enablement materials: playbooks, talk tracks, discovery guides, and competitive positioning.
• Collaborate with the demand gen and brand campaigns team to ensure consistent messaging across all touchpoints.
  
  

About You

• 6+ years of Product Marketing or GTM experience in B2B SaaS, ideally in martech, commerce tech, or CX platforms.
• Strong understanding of verticalized marketing and audience segmentation, ideally with Product Marketing experience working in, or marketing to, at least one of Travel & Leisure, Consumer Services, and Financial Services industries.
• Proven success in crafting messaging and enablement that moves the pipeline.
• Excited to help shape how Bloomreach speaks to industries as we evolve our go-to-market.
  
  

Success in This Role Looks Like

• Clear articulation of Bloomreach’s value in 3–4 key verticals.
• Improved sales confidence and consistency in industry conversations.
• Growing pipeline and win rates in target verticals.
• Recognition of Bloomreach as an industry thought leader.

 

More things you'll like about Bloomreach:

Culture:

• A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one. 
• We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication. 
• We believe in flexible working hours to accommodate your working style.
• We work virtual-first with several Bloomreach Hubs available across three continents.
• We organize company events to experience the global spirit of the company and get excited about what's ahead.