Social Media Manager (NYC)

SOCIAL MEDIA MANAGER

New York City, USA (Hybrid Working)

A benchmarked salary between $70,000 to $87,250 (DOE) based on your level within our progression framework. You can read more about our approach to performance, salary, and progression here. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

👋 Who we are
Born Social is a global social media agency that brings social-first thinking to the brands of tomorrow.

For the last 10 years, we’ve helped brands navigate and harness the chaos of social bringing method to the madness. From household names like Uber, Mars and Ford to the next generation of big brands like Seedlip and Primark.

We're powered by Croud, a leading performance marketing agency. As agencies we work closely to help brands see the value of bringing brand and performance together. As a result you’ll benefit from being part of the Croud Group, office and team.

We're an ambitious team of almost 150 people across the UK & US and not stopping there. We're growing fast, and looking to recruit one of the founding members of our US team.

As Social Media Manager you will be responsible for representing our client’s communities, and working with our Strategists on the best social-first tactics to bring our strategies to life.

This role would suit someone who is immersed in social–first trends and internet culture, someone who enjoys working in a fast paced and collaborative environment, and has an entrepreneurial mindset.

✏️ What you'll be doing:

• Culture Scouting: Looking for reactive opportunities in community and culture and ideating the best ways for our clients to enter those moments in real-time.
• Community Management: Monitoring and responding to the messages we receive from our communities, as well as identifying proactive opportunities beyond our tagged mentions to engage with new audiences. Crafting social-first replies through relevant copy and creative tactics.
  
• Ideation: Pairing knowledge of social-first trends and audience insights with brand knowledge and tone of voice to ideate content, across all formats from written to visual responses.
  
• Copywriting: acting as the voice across the brand channels, writing copy across community responses as well as for captions on our social posts
  
• Lo-Fi content creation: Creating and editing native lo-fi assets (both meme and video formats) across Instagram Reels, Instagram Stories, TikTok, ensuring the content complies with best practise for each platform.
  
• Influencer Management: Identifying relevant creators for our clients to partner with, and leading on the end-to-end process from identification to briefing.
  
• Reporting: Evaluating the organic performance of our content for our clients, sharing valuable insights and creative analysis to drive forward the iteration of our strategies and output delivery.
  
• Collaboration & Communication: Working in a nimble and collaborative environment, you will work closely with our Strategist, Account Director, and Social Media Manager to ensure we are delivering leading social-first delivery for our clients, ideating and communicating regularly.

👀 Who we're looking for:

• A creative, social native: You are well versed across the key social platforms, with experience of creating and editing your own native lo-fi content (TikTok & Reels)
• You are immersed in social and popular culture: The "chronically online" friend in the group, regularly keeping up to date with the latest social trends across platforms and in popular culture.
  
• You are quick-witted, and have a flair for comedic community management, able to "speak the internet" with a strong understanding of social in-jokes and language.
  
• You enjoy working fast: You enjoy thinking on your feet, moving fast to adapt and react to the latest daily trends. The role is best suited to someone who thrives in an agile and fast-paced environment, with plenty of variety every day.
  
• You are collaborative: This team requires all hands on deck, with lots of in-person communication and collaboration.
  
• Pride in your work: we treat our client's brands as our own an