Senior Marketing Manager France and Benelux

Our Mission
As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.
At Tinder, we believe in...
• Member Safety: Our top priority is to build an authentic, equitable, and respectful community• Diversity: We strive to build a workplace that reflects the rich diversity of our members• Authenticity + Collaboration: We encourage authenticity to nurture a trustworthy, collaborative environment• Big Ideas: We champion and rally behind big ideas, empowering people to think and act differently and to be unafraid of having a strong point of view• Innovation: We never stand still; we’re inspired to build for what’s next, and we must constantly innovate, experiment, and learn
We are seeking a Senior Marketing Manager to help us grow our business and elevate our brand perception in France and Benelux.
This role’s main priority will be building a marketing strategy in France and Benelux and execution of go-to-market plans in collaboration with team members across the organization. This role will also measure, analyze, and report campaign performance against business and marketing goals regarding return on investment and critical metrics.
This role is based in Paris, France. We want to hear from you if you have marketing experience for a global brand and a passion for new technology.

In this role you will:

• Develop, implement, and execute the marketing strategy for Tinder in France and Benelux in line with HQ brand and strategic guidelines
• Work closely with Consumer Insights and Analytics, pre, and post-campaigns, to establish goals and report/track progress against business metrics
• Work cross-functionally and establish relationships with PR, Business Development, Social, Partnerships, Product, Design, and Content Teams to strengthen ideas and creativity and build well-rounded and effective campaigns
• Plan and implement innovative ideas (both traditional and guerilla marketing) to promote Tinder’s brand and achieve campaign metrics
• Lead agency relationships and align the overall communication strategy with key partners in Europe and at Tinder HQ in Los Angeles, USA
• Operationally support local events and partnership executions
• Be fully knowledgeable on the Gen Z audience and stay current on the cultural calendar
• Set, communicate, and maintain timelines, budgets, and priorities on every project
• Monitor market trends both within the dating category as well as outside to generate insights for the localization of Tinder brand narrative in France and Benelux
• Report to the General Manager EMEA

We're looking for:

• Bachelor's degree (communications, advertising, media, or related field preferred)
• 6+ years proven experience with brand strategy
• Experience working with small and large agencies, from leading brief to 360 execution and delivery
• Strong business analytical skills, experience setting critical metrics for campaigns, and used to working with data and delivering vital insights/analysis
• Right-brain creative thinking paired equally with left-brain analytical and data-driven reasoning
• Innovative mind with highly developed curiosity to try and test new things
• Excellent project management skills and execution abilities
• Good understanding of digital marketing
• Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment
• Thrive in a fast-paced environment, and high comfort level with ambiguity, and adapting to change
• Organized, attentive to detail, and proactively takes initiative
• Outstanding verbal and written communication skills
• A native French speaker with an excellent command of English

As part of our team, you’ll enjoy:

• The hustle of a startup with the impact of a global business
• Tremendous opportunity to tackle some of the industry’s most exciting problems
• Working with an outstanding team of inquisitive, creative, fun, and highly motivated people
• Competitive compensation
• Truly diverse team across multiple time zones

How to applyPlease apply with your CVIn your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
Commitment to Inc