Manager, Commercial Insights & Analytics
BDAbout the role
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
The Manager, Commercial Insights & Analytics will have two main leadership responsibilities for the US Specimen Management (SM) organization:
Leading customer relationship management (CRM) and sales performance reporting for overall US SM.
Leading commercial and market data analysis and insights reporting for key product lines / portfolios in close collaboration with the platform marketing team.
This role will partner closely with the US SM team and centralized BD teams (Sales Operations & Effectiveness, Revenue Operations, etc.) team to organize and analyze data to uncover key findings that will drive business strategies and decisions. The individual in this role should have expertise in Salesforce.com (SFDC) and Microsoft Power BI and Excel. The ideal candidate will be passionate about data, have high attention to detail, and be able to translate complex data into actionable insights and recommendations.
The Manager, Commercial Insights & Analytics will be a member of the US SM Commercial Insights & Operations team and report to the Senior Director of Commercial Insights & Operations.
RESPONSIBILITIES:
Sales Performance & Funnel Analytics: Lead the reporting and analysis of US SM sales performance data and key performance indicators (KPIs), including, but not limited to: sales funnel / cycle progression (from lead generation to opportunities to closure), customer events, win rate, actual results vs. forecast, sales incentive programs, clinical program effectiveness, etc. Also includes:
Partnering with the centralized BD teams including Sales Operations & Effectiveness, Revenue Operations, IT, etc., to ensure consistency with BD-level processes and standards.
Collaborating with Sales, Marketing, and Clinical teams to gather requirements and translate business needs into scalable SFDC, Microsoft Power BI and/or Excel reports / dashboards.
Collaborating with the SM US Field Sales and Sales Training team to ensure users have a positive SFDC user experience, including identifying and testing changes and enhancements.
Providing actionable recommendations to improve sales effectiveness, customer targeting, and revenue/unit forecasting.
Commercial Insights & Analytics: Lead commercial and market data analysis and insights reporting for a defined set of key products in the SM portfolio with an initial emphasis on Tubes, Urine, Devices, and Needles. Data analysis will include both internal data (end customer sales, sales performance and funnel, supply chain data such as orders and inventory levels, marketing communications and omnichannel effectiveness, etc.) and external / third-party data (market size, share, and trends, etc.). Responsibilities will include both recurring (monthly end customer sales reporting, monthly market trends reporting, etc.) and ad hoc analyses.
Database & Dashboard Development & Management: Support the organization, maintenance, and visualization development for databases of internal data (sales, profitability, pricing, supply chain, etc.) and ex
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