Marketing Business Analyst

Job Title

Marketing Business Analyst

Position Overview

As a Business Analyst at Shaw Floors, your primary responsibility is to analyze and evaluate business processes, systems, and data to identify opportunities for improvement and provide insights to support strategic decision-making. You will work closely with various stakeholders, including business leaders, product and brand teams to gather requirements, define business objectives, and develop solutions that align with the company's goals. 

Responsibilities: 

• Analyzing and interpreting data to identify trends, patterns, and insights that can drive business decisions and improve operational efficiency.  

• Gather data from various sources (e.g. web analytics, CRM) to understand market trends, customer behavior, and campaign performance.  

• Convert data into clear and concise reports, charts, and dashboards to communicate an assortment of weekly / monthly / and annual reports analyzing sales trends.  

• Key initiatives and/or projects and assignments for Shaw Floors Brand. 

• Define and monitor key performance indicators (KPIs) for marketing campaigns and brand initiatives. 

• Assess marketing campaign effectiveness, ROI, and customer engagement metrics. 

• Deliver actionable insights through dashboards and reports to inform ongoing brand strategy. 

• Work closely with stakeholders across Product, Brand, Sales, and IT to gather requirements and deliver analytical solutions. 

• Gather and manage content from brand team stakeholders for monthly operating rhythms; L&P, PRM, P&L and NPI. 

• Work with marketing teams, sales teams, and other departments to ensure alignment on goals and strategies. 

 
Requirements:

• Proficient in the PowerBI App, Tableau, Inventory Planning Software, Salesforce, Microsoft Office (Excel, Word, PowerPoint), and other CRM systems.  
• Exceptional written and oral communication skills and listening skills 
• Analytical ability to process sample data  
• Willingness to remain flexible and accept special requests or assignments as necessary 
• Professionalism, including a positive attitude and reputation 
• Customer service focused 
• Relationship-builder (team player) 
• Self-managed and proactive 
• Detail oriented; comfortable under deadlines (consistently high quality work product) 

Competencies: 

• Demonstrate Customer Orientation 

• Build Trusting relationships 

• Lead Change 

• Practice Entrepreneurial Behavior

• Deliver Compelling Communication

S06

 

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM<