Director of Sales

Come Join Our Team

We take pride in building quality products—and enriching the lives of the people who make them possible. As a growing organization, SignalFire Telemetry values practical innovation, responsive customer support, and a collaborative culture where people are empowered to make an impact. This role offers the opportunity to shape commercial strategy, expand market presence, and lead a high-performing team in a business that serves critical industrial customers.

Who We Are

At SignalFire Telemetry, a TASI Measurement company, we are committed to revolutionizing industrial automation with our innovative wireless solutions. Our mission is to empower businesses by providing reliable, user-friendly, and versatile telemetry systems that enable seamless sensing, controlling, and monitoring without the constraints of wires. We strive to digitally transform operations, offering the flexibility and cost-effectiveness of our products to meet the unique challenges of each industry.

 What We Offer

• Competitive salaries
• 10 paid holidays each year, vacation, sick time and volunteer time
• 401(k) with employer match — immediately vested
• HSA, pre-tax health savings program
• Flexible work schedules that promote a healthy work-life balance
• Top-tier medical, dental, and vision insurance
• Employer-paid life insurance
• Pet Insurance
• Tuition Reimbursement
• Scholarship Programs

 Job Summary

The Director of Sales is a senior sales leader responsible for driving revenue growth, channel performance, and market expansion for SignalFire Telemetry. Reporting to the General Manager and working in partnership with the Division Vice President, this role leads sales strategy, territory execution, and commercial performance for a distributor- and channel-driven business serving oil and gas and other industrial markets. This leader coaches Regional Sales Managers, sets clear goals and performance expectations, develops realistic and stretch sales and commission plans, and ensures the commercial team is positioned to achieve year-over-year growth through new market penetration, strong distributor engagement, and customer retention and upgrade strategies.  Locations: Texas or Oklahoma

Responsibilities

Responsibilities include, but are not limited to:

• Develop and execute the annual and long-range sales strategy in partnership with the General Manager and Division Vice President to support revenue growth, market expansion, and profitability.
• Lead, coach, and develop Regional Sales Managers and the broader commercial team to drive accountability, execution, and year-over-year growth.
• Build territory strategies and sales plans for Regional Sales Managers, including market priorities, distributor coverage, account focus, and growth expectations.
• Establish realistic and stretch goals, bookings targets, and commission or incentive plans that align team performance with business objectives.
• Lead a distributor- and channel-driven commercial model by identifying, developing, and managing high-performing distributors, channel partners, representative firms, and other go-to-market relationships.
• Conduct regular business reviews focused on bookings, pipeline, conversion, target account activity, distributor performance, and market share trends.
• Coach the team on how to break into new markets, strengthen distributor relationships, expand wallet share, and keep existing customers engaged, satisfied, and positioned for upgrades or expanded use of SignalFire solutions.
• Maintain a strong working understanding of industrial wireless telemetry, cellular communications, IoT platforms, and SCADA systems, including how these technologies integrate into customer environments across oil & gas, utilities, and industrial automation applications.
• Provide strategic leadership and sales coaching around solutions involving remote monitoring, wireless communications, sensors, programmable logic controllers, remote terminal units, analog and digital signals, Modbus communications, HART communications, and related instrumentation concepts.
• Lead commercial strategy and sales efforts for solutions involving industrial wireless networks, cellular communications (LTE), IoT platforms, and SCADA-integrated systems, ensuring alignment with customer architecture and evolving industry standards.
• Partner closely with marketing to align on demand generation, product positioning, campaigns, and trade show execution, ensuring sales priorities and market needs are effectively supported.
• Build and maintain executive-level relationships with key distributors, channel partners, repres