Manager, Marketing Operations and Analytics

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

This position is open to candidates based in the Boston, New York City, Washington D.C. and Portland areas.

We’re looking for a Manager, Marketing Operations and Analytics to join our team and help shape the future of an expanding GTM with business insights and scaled operations.

As the Manager, Marketing Operations and Analytics, you will oversee reporting and analytics, manage complex projects across the Corporate Marketing team, and own third-party vendor relationships. You will collaborate with marketers, designers, and sales operations to implement and scale crucial strategies that deliver measurable results for multiple brands. In the near-term, this also includes helping manage a marketing automation platform migration. As a member of the Corporate Marketing team, you will be empowered to do this independently, and where appropriate, you will receive plenty of help and support.

Key Responsibilities:

Innovation & Project Management

• Manage the project roadmap for the Marketing Operations team
• Provide top-notch quality assurance on outgoing deliverables
• Monitor and analyze campaign performance metrics to measure success and identify areas for improvement.

Operational Efficiency & Technology Integration

• Oversee and help optimize operational processes to maximize for effectiveness and efficiency
• Lead and maintain the Marketo platform, ensuring seamless integration with other marketing and CRM systems, such as Salesforce.
• Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generation.
• Provide ad-hoc support related to diagnostics, troubleshooting, or enhancement of marketing programs

Leadership & Team Development

• Identify opportunities for growth and development within the team to support long-term success.
• Mentor and support team members on marketing automation best practices, Marketo usage, and quality control of the database
• Generate regular reports on marketing activities, providing insights and recommendations to senior management.
• Develop knowledge of our core product offerings, audience selection, marketing tactics, and clients

Qualifications

• 4-6 years of marketing operations and project management experience
• Strong understanding of Marketo, Salesforce, Zapier
• Familiarity with Drift, LeanData, WordPress, Tableau
• Likely to have B.S/B.A. in Marketing, Business, or related field experience
• An expert marketing operations and automation leader with strategic