Digital Marketing Strategist

Cirrus Aircraft is the recognized global leader in personal aviation and the maker of the best-selling SR Series piston aircraft and the Vision Jet™, the world’s first single engine Personal Jet and recipient of the 2017 Robert J. Collier Trophy. Founded in 1984, the company has redefined performance, comfort and safety in aviation with innovations like the Cirrus Airframe Parachute System® (CAPS®) – the first FAA-certified whole-airframe parachute safety system included as standard equipment on an aircraft. To date, worldwide flight time on Cirrus aircraft has passed nine million hours and over 170 people have returned home safely to their families as a result of the inclusion of CAPS® as a standard feature on all Cirrus aircraft. The company has three locations in the United States, located in Duluth, Minnesota, Grand Forks, North Dakota and Knoxville, Tennessee.  Find out more at www.cirrusaircraft.com

Duties and Responsibilities/Essential Functions 

• Plan, develop, launch, and manage paid advertising campaigns across Meta, Google Ads, LinkedIn, and other relevant paid channels. 

• Build and refine audience segments using demographic, behavioral, and interest-based targeting to reach qualified prospects. 

• Monitor campaign performance daily, making data-driven optimizations to bidding strategies, ad creatives, audience targeting, and budget allocation 

• Create and maintain comprehensive performance reports and dashboards using tools like Google Analytics, TapClicks, and other analytics platforms. 

• Implement and maintain conversion tracking, including pixels, tags, and event tracking across all paid channels. 

• Stay current on platform updates, new advertising features, industry trends, and best practices across all paid media channels. 

• Travel requirements are estimated at 10%. 

• Other team support duties as assigned. 

 Qualifications 

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. 

Education and Experience: 

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field required. 

• 2-4 years of hands-on experience managing paid digital advertising campaigns required. 

• 2+ years of direct experience with Meta Ads Manager (Facebook/Instagram advertising) required. 

• 2+ years of direct experience with Google Ads (Search, Display, and/or YouTube) required. 

• 1+ years of experience with LinkedIn Campaign Manager or similar B2B advertising platforms preferred 

Technical Skills: 

• Strong proficiency with Google Analytics 4 (GA4) and Google Tag Manager. 

• Knowledge of conversion tracking implementation, pixel/tag management, and event tracking 

Competencies  

To perform the job successfully, an individual should demonstrate the following competencies: 

• Tech Savvy - Anticipates and adopts innovations in business-building digital and technology applications. 

• Drives Results - Consistently achieves results, even under tough circumstances. 

• Self-Development - Actively seeks new ways to grow and be challenged using both formal and informal development channels. 

• Collaborates - Builds par