Senior Director, Marketing

Description

Why Everstory

At Everstory Partners, our mission is to create supportive spaces where individuals and families can find solace, meaning, and hope in the midst of loss. At the heart of our mission is a deep understanding of the profound and complex nature of grief. Every person’s journey through loss is unique, and we are committed to providing compassionate and personalized support. 

We also believe that grief is not a problem to be solved or a burden to manage alone, but rather a natural and beautiful part of the human experience. Backed by our national strength and our local partners’ role is to be a steady presence, a source of comfort and guidance, and a partner in celebrating the life and legacy of the person who has passed.

The Impact You Will Make

The Senior Director, Marketing will direct the Everstory Partners Marketing department, designing, implementing, and monitoring effective marketing strategies that align with our business goals and the company’s long-term success. Reporting directly to the SVP of Sales and Marketing, this individual will manage a variety of promotional campaigns while consistently optimizing field marketing support, website performance, vendor performance and expectations and team member growth.

Essential Duties and Responsibilities:

• Develop and implement a cohesive marketing plan to increase brand awareness and contribute to driving revenue growth.
• Create, monitor, and optimize the marketing budget.
• Monitor all marketing campaigns and make improvements when necessary, developing transparent and concise reporting for stakeholders at support center and in the field.
• Understand the competitive landscape including knowledge of benchmarking, campaigns, activities, products, and results.
• Conduct market analysis to identify challenges and opportunities for growth.
• Stay up to date on changes or shifts within SEO and paid digital tools, strategies, and nuances.
• Understand Everstory’s CRM software and the integration of marketing tools and techniques that promote effective lead generation and nurturing.
• Prioritize marketing projects and allocate resources according to what will most support revenue growth.
• Work with vendors to design company websites; manage the projects, plan and communicate updates, measure performance and educate the field on planned enhancements prior to implementation. 
• Provide guidance and creative ideas supporting effective marketing campaigns and activities.
• Nurture relationships with and manage all 3rd party marketing vendors.
• Drive brand consistency and adoption across all platforms and marketing pieces; act as brand champion and provide support to the field with branding requests.
• Prepare media statements, press releases and PR strategies as needed.
• Direct, supervise, coach and develop marketing team members.
• Gather and organize metrics and information to be shared with SVP of Sales and Marketing and key stakeholders within the business on a regular basis.
• Partner with other department leaders, both at the Support Center and within Field Operations, supporting specific marketing needs.

Core Competencies:

• Compassion - Genuinely cares about people; is concerned about their work and non-work problems; is available and ready to help; is sympathetic to the plight of others not as fortunate; demonstrates real empathy with the joys and pains of others. 
• Customer Focus - Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Ethics and Values - Adheres to appropriate (for the setting) and effective set of core values and beliefs during both good and bad times; acts in line with those values; rewards the right values and disapproves of others; practices what he/she preaches.

Role Competencies:

• Strategic Agility – Can create competitive and breakthrough strategies and plans, sees ahead clearly, can anticipate future consequences and trends accurately.
• Planning – Sets objectives and goals, measures performance against goals, evaluates results.
• Business Acumen – Is aware of how strategies work in the marketplace, knows the competition, knows how the business works.
• Directing Others – Lays out work in a well-planned and organized manner, good at establishing clear objectives, is a clear communicator.
• Problem Solving – Uses rigorous logic and methods to solve difficult problems with effective solution