Sr. Product Manager, Backcountry

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 300 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

WHAT YOU WILL DO

onX is seeking a Senior Product Manager who is passionate about building experiences that change people’s lives in the backcountry. The Senior Product Manager is responsible for defining the strategic vision, roadmap and delivery of the onX Backcountry product to ensure success in the market. The role requires a data-driven understanding of the customer and business, considering multiple inputs to determine product-market fit and prioritization. Driven to lead in the market, this role ensures our product is meeting the needs of our customers by monitoring product performance quantitatively and qualitatively and conducting continuous discovery to ensure we stay close to our customer.

The Senior Product Manager also acts as the product owner, leading a cross-functional scrum team focused on Backcountry and working directly with other product managers, engineering, QA, geospatial content, operations, UX and product design, product marketing, brand and customer service teams to ensure alignment and product success. The role requires collaboration with domain teams who are responsible for building solutions that apply to all business (Hunt, Offroad and Backcountry) by defining and articulating the customer problems, personas and segments and evangelizing those customers across the organization.

The ideal candidate will have a strong customer orientation, developing and maintaining a deep understanding of customer use cases as well as a focus on experimentation and usage data to drive decisions and prioritization. An ability to lead and influence multi-functional teams across departments is paramount to ensure product success both internally and externally. 

This position will report to the GM of Backcountry and is responsible for our Backcountry product.This role works closely with Backcountry partners in Marketing, Content Creation, and Business Development.

As an onX Sr. Product Manager I, your essential job duties and responsibilities will look like: 

• Put the customer first. Become deeply familiar with customer needs, the market, competitive and adjacent products.
• Be data driven. Define and track solution key performance indicator metrics, understanding engagement as well as the impact on customer acquisition, conversion, and retention.
• Lead a cross-functional scrum team 
• Define the strategy for your product area, taking into account solution key performance indicators, customer feedback, company objectives, internal partner input, competitive and market dynamics.
• Know and understand product development processes, working closely with the team to improve velocity and drive incremental progress on a daily basis.
• Employ an experimentation approach to test and measure the performance of new tactics and strategies.
• Continually strive to improve the customer experience, with a focus on product quality, reliability, and performance. 
• Manage and communicate the roadmap across the product organization and company, ensuring alignment with engineering, product design, geospatial content, marketing, sales, and customer success teams.

WHAT YOU’LL BRING

• Education:  Bachelor’s degree from a four-year college or university or equivalent experience.
• Experience: We recognize that product leadership expertise can be cultivated from a variety of professional backgrounds. We are looking for at least eight (8) years of relevant experience with at least four (4) of those in product management for a software or consumer internet company. Preference for experience with mobile software.
• Knowledge and experience with agile product development processes.
• High tolerance for growth, change, and experimentation.
• Self-starter with the ability to find solutions for unstructured problems.
• Strategic thinker with the a