Head of Events Marketing

Hi, I’m Harriet, Ashby’s VP of Marketing. We’re looking for a  Head of Events Marketing who knows how to run a beautifully executed event that ties directly to revenue and who loves to create unique experiences that bring groups of people together.

For this role, I am looking for that rare individual who is able to flex into both their left and right brain and has enough experience that they can see around corners and have a strong foundational blueprint for what a great event looks like. 

At Ashby, we are fortunate to have achieved incredible product-market fit with a customer referral flywheel in motion. However, we are usually replacing 3 - 4 tools (awesome), so we have to nail our timing and nurture strategy. We are also (for now) a challenger brand to more established legacy players. Therefore, it is crucial that we work closely with the marketing and sales teams to ensure a tight sales loop.

Joining us means getting to work with smart people on hard problems – and having a lot of fun along the way. More on how we work here and why our investors are excited about us here.

What you’ll be responsible for in this role

Over the next 12 months, you will be responsible for leading the Events strategy and execution for Ashby. This is currently scoped to include the following (you will have the opportunity to shape this):

1. Community and conference event design and execution

   • With input from the community and sales team, you will design and execute monthly community events, including breakfast workshops, dinners, and cocktail events.

   • You will build a system around these events to enable the sales team to scale the event series' playbook and ensure that we are delivering a great (and ROI-positive) experience.

2. Webinar program execution:

   • Partnering with the community, partnership, and demand generation teams, you will uplevel our existing webinar playbooks and lead the setup, tracking, tooling, and engagement strategies around them.

3. User conference strategy and execution:

   • Leading the strategic development and execution of our upcoming user conference. This will include defining success, selecting the venue, locking in and leading contractors, partnering with the team to define our content strategy, and then the logistics in the lead-up to and during the event. 

   • Oversee all aspects from concept to execution, ensuring a memorable and impactful event.

You will probably love this role if

• You are ambitious and always looking to improve your skills. You will be working alongside (and I know we are biased) a lean but highly competent team where everyone supports each other to be excellent at what they do. You will thrive if you are excited about learning and contributing to this culture.

• You’ve tackled projects with a lot of ambiguity and know how to create structure and drive progress. While we have a very strong foundation for the team now, there is still a lot on the events front that we are doing for the first time, so you will need to be confident translating business goals into tangible strategies and then executing against those.

• You seek to create leverage in your work. We are a lean team with expanding goals, so it will be critical that you are able to both operate in the weeds and elevate yourself out of them through thoughtful tooling, playbooks, and efficient, repeatable processes. Some aspects of events will always be manual and time-consuming, but reducing as many of those as possible will be critical to long-term success in the role.

• You have strong business acumen and are confident negotiating and managing contracts. In this role, you will source, evaluate, and negotiate contracts and evaluate conferences in partnership with our in-house experts. Being able to quickly and confidently build a map of the Talent Acquisition landscape and our buyers' needs will be essential to this role. 

This role is not for you if

• You aren’t able to travel. While we will ensure that the team shares the responsibility of attending some events, you will need to be comfortable