Senior Polish Copywriter

UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.

We are currently recruiting for a Senior Polish Copywriter to sit within the local team, based in our Warsaw office. You will be reporting into the EU Copy Manager working closely with wider EU ecommerce, as well as local marketing and in-store teams. 

The purpose of this role is to produce engaging written content across multiple e-commerce channels in line with UNIQLO brand tone of voice. The content produced will be used by teams across the business in a variety of key customer touchpoints, including product names and descriptions, the UNIQLO Today blog, product category pages and content rich landing pages in support of multi-channel campaigns.

What you will be responsible for

• Leading the copy preparation process for all regular site and content updates, working as the authority on all things written for UNIQLO Poland digital platforms

• Guiding freelance copywriters by helping to develop their understanding of the UNIQLO brand and providing frequent feedback on their written work

• Creating short, persuasive headlines and product summaries for weekly homepage updates

• Writing engaging subject lines and e-mail content for multiple weekly marketing newsletters

• Writing copy for category and content pages to engage customers and drive organic traffic acquisition

• Planning and creating exciting blog content

• Preparing and revising product names and descriptions in line with brand guidelines and tone of voice expectations

• Taking the lead on the continued development of our Polish brand tone of voice

• Working closely with the Polish in-store team to ensure alignment in communication between e-commerce and retail customer experiences

• Supporting designers and site operations teams by responding to ad-hoc copy requests

• Working to achieve SEO targets by incorporating keywords and SEO best practices in everyday copywriting tasks

• Developing strong product, campaign, and business awareness

• Creating and presenting data-driven reports on copywriting successes and future projects

• Proactively engaging with people across departments and following up on deliverables from others without hesitation

Skills, Experience and Attributes:

• Degree educated

• 3+ years’ demonstrable experience content writing in an e-commerce context

• Experience in retail or fashion is a plus

• Exceptional spelling and grammar

• Good understanding of SEO, with experience writing copy to achieve SEO-based objectives

• Bilingual in Polish (native level) and English

• Clear experience working in a fast-paced environment

• Self-driven and organised

• Confident engaging with teams inside and outside of e-commerce

• Ability to work in a multicultural setting

What we can offer you

• Competitive salary

• Annual holiday allowance +12 days bank holiday

• 30% staff discount

• Global profit share scheme

• Private medical care

• Hybrid working – 2days from home and 3days in the office

• Referral programme

• Great location – city center, close to transport links (underground, train, tram and bus)

• Professional development budget

• Home office equipment budget

• Social events twice per year

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