Marketing Alliances Manager, ServiceNow

The Marketing Alliances Manager, ServiceNow is responsible for developing and executing joint marketing programs with ServiceNow, one of Navisite's strategic partners. This role will work closely with the Director of Alliance Marketing, the ServiceNow alliance team, and the Navisite sales and marketing teams to create and deliver impactful campaigns that generate demand, drive revenue, and enhance brand awareness for both Navisite and ServiceNow. 

Responsibilities

• Plan, execute, and measure integrated marketing campaigns with ServiceNow, including webinars, events, email, social media, content, and digital marketing. 
• Manage the marketing budget, resources, and timelines for ServiceNow-related activities. 
• Coordinate with ServiceNow's marketing team and agency to align on messaging, branding, and best practices. 
• Track and report on the performance and ROI of marketing programs, using data and insights to optimize and improve results. 
• Build and maintain strong relationships with ServiceNow's marketing, sales, and partner teams, as well as Navisite's internal stakeholders. 
• Support the development and execution of joint value propositions, customer stories, and thought leadership content with ServiceNow. 
• Stay abreast of ServiceNow's products, solutions, and market trends, and communicate relevant information to Navisite's sales and marketing teams. 
• Represent Navisite at ServiceNow's partner events and forums, and promote Navisite's capabilities and offerings to ServiceNow's ecosystem. 

Qualifications

• Bachelor's degree in marketing, business, or related field. 
• 5+ years of experience in B2B marketing, preferably in the cloud, IT, or software industry. 
• 3+ years of experience in partner or alliance marketing, preferably with ServiceNow or a similar partner. 
• Proven track record of planning and executing successful marketing campaigns with measurable results. 
• Strong project management, communication, and collaboration skills. 
• Ability to work independently and creatively in a fast-paced environment. 
• Knowledge of ServiceNow's products, solutions, and partner ecosystem. 
• Proficiency in marketing tools and platforms, such as Salesforce, Marketo, WordPress, and Google Analytics.