Senior Product Marketing Manager

Senior Product Marketing Manager, Audience & Identity

Broomfield, CO

New York City, NY

Hybrid Schedule (M/F remote, T/W/TH in-office)

At Magnite, we cultivate an environment of continuous growth and collaboration. Our work impacts what millions of people read, watch, and buy, and we’re looking for people to help us tackle that responsibility with creativity and focus. Magnite (NASDAQ: MGNI) is the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV/streaming, online video, display, and audio. Our tech fuels billions of transactions per day!

As a Senior Product Marketing Manager, you will lead go-to-market strategies for some of Magnite’s most strategic products—starting with our audience and identity portfolio. These solutions help publishers activate first-party data, expand addressable reach, and drive monetization in a privacy-forward world. You’ll own the positioning, messaging, and enablement strategy for this space while also supporting go-to-market efforts for other high-impact product areas across the Magnite platform.

You’ll collaborate closely with Product, Sales, Strategy, and Partnerships to bring the right capabilities to market and equip client-facing teams with the tools they need to win. From leading product launches to shaping long-term strategy, you’ll play a central role in helping Magnite’s clients navigate the future of digital advertising.

This role reports to the Director, Product Marketing.

In the role, you will:

• Lead Go-to-Market Plans: Collaborate with product, sales, and marketing teams to lead the development and execute GTM strategies that drive product adoption and revenue. Expand the depth and breadth of GTM launches and associated integrated marketing campaigns, with measurable outcomes

• Develop Sales Enablement + Content: Develop high-quality enablement materials centered on storytelling, including presentations, interactive web content, datasheets, demo videos, solution guides, and more, to support the commercialization of our products

• Advise: Be a strategic advisor to Sales and Product teams, proactively identifying opportunities for growth and differentiation.

• Create Messaging and Positioning: Craft differentiated product positioning and messaging frameworks that align with Magnite’s brand narratives, enhancing competitive positioning in the market

• Lead Market and Competitive Analysis: Partner with cross-functional teams, analysts, and clients to gain insights into the competitive landscape and guide product strategy

• Leverage AI and Automation: Use advanced tools, including LLMs such as ChatGPT, to streamline the development of marketing assets, improve team productivity, and enhance campaign effectiveness

We’re looking for someone with:

• 6+ years of experience in product marketing, product management, or B2B marketing, ideally in SaaS or ad tech

• Strategic thinker with a proven ability to drive go-to-market success for complex, data-driven products—including those focused on audience activation, identity, or privacy

• Familiarity with the ad tech ecosystem and an understanding of programmatic advertising is a strong plus

• Skilled at translating technical functionality into clear, value-driven messaging tailored to different buyer personas and use cases

• Comfortable influencing cross-functional teams and leading conversations with Product, Sales, and Partnerships to align on strategy and execution

• Strong written and verbal communication skills, with experience creating compelling content across presentations, sales tools, and campaign assets

• Demonstrated ability to prioritize in a fast-paced environment and bring clarity and structure to ambiguous projects

• Experience leveraging LLMs like ChatGPT to accelerate content development, streamline workflows, and support better decision-making

• A collaborative and curious mindset, with a willingness to dig deep into product details and elevate the work of those around you

• Bonus: Experience mentoring junior team members or helping scale product marketing practices in a growing organization

Comprehensive Perks and Benefits: 

• Comprehensive Healthcare Coverage for You and