Director, Value and Access Payer Marketing, Oncology (on-site Seaport MA)D

 

Work Your Magic with us! Start your next chapter and join EMD Serono.

 

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.  

 

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

 

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US. 

 

 Your Role:

The Director of Value, Access and Strategic Marketing will play a critical role with the Market Access in by developing and executing access strategy for the inline EMD Serono oncology brands. This role will be the value and access strategic partner to ensure development and success of EMD Serono’s Access Value Proposition for the oncology brands.  This includes deep customer insight generation that leads to innovative customer channel solutions that elevate EMD Serono’s corporate image and relationships with leading payers, health systems, and other access customers including GPOs, IDNS, Pharmacy directors, etc.

 

Reporting to the VP, Value and Access Strategic Marketing, this Director will lead strategy and execution across pricing, contracting, evidence generation, and payer engagement. The role requires someone comfortable defending value in front of leadership, owning deliverables under pressure, and shaping governance with a small, fast-moving team. You will be the face of Value and Access Strategic Marketing for oncology across the various cross functional partners, including Managed Markets Account Management, Operations, Pricing Analytics, Health Outcomes, Finance, Brand Marketing teams, and Medical to achieve the vision of oncology brands.

 

• In close collaboration with cross-functional teams, generate insights on the access environment within Oncology to serve as foundation for strategy development
• Lead the strategy and development of the value messages as well as the creation of value and access assets
• Develop access strategies and tactical programs targeting US access influencers within traditional payers as well as Population-Health based Decision-Makers and Provider Groups
• In close collaboration with key internal IPA partners, develop pricing recommendations and contracting strategies for oncology brands, including build out and approval of business cases and market access pull through plans by contracts and stakeholders
• Support in the development of the US Brand Plan for oncology brands across key channels (commercial insurance plans, PBMs, Medicaid, Medicare, and the Federal channel) including market access pull-through strategies, tactics, and budget allocation in collaboration with MM Account Management, Operations, Pricing Analytics, Health Outcomes, Finance, Brand Marketing and Medical teams
• Ensure proposed strategies and tactics are supported through market research, advisory boards, and customer channel feedback
• Support NEVD with data generation strategy
• Track market changes and access influencer trends, and share updates through verbal and written means with the rest of the value and access team, including senior leadership
• Work with Patient Access Solution teams and customer support teams to develop tactics that provide a seamless process to optimize reimbursement for EMD Serono brands and allow patients to start and stay on therapy
• Work collaboratively with Government Affairs to ensure seamless coordinated market access and coverage plan and identify commercial implications of pending legislation
• Work with key access influencers to maintain and improve EMD Serono’s reputation as a partner in Oncology
• Prepare and deliver relevant Lea