Sr. Manager/Director, Credit Card Operations

ABOUT GOOD SAM

Good Sam is the world's largest RV and outdoor lifestyle membership organization, serving millions of members across North America. Our Credit Card program is a cornerstone of our member value proposition and enterprise growth agenda — connecting everyday spending to the RV lifestyle our members love. We're looking for a seasoned credit card professional to lead the next chapter of this program's expansion.

ROLE OVERVIEW

Good Sam is seeking a Credit Card Operations Sr. Manager/Director to lead program and field operations for our Credit Card business. This role reports to the Credit Card & Payments Program Director and is central to our enterprise growth agenda — shaping how the Credit Card business delivers measurable acquisition, retention, engagement, and revenue.

The ideal candidate will have deep experience within a co-brand credit card program and will be comfortable setting strategy (25%) and driving execution (75%). You'll work across Marketing, Field, Digital Product, IT, Learning & Development, and Analytics — and will serve as a key liaison to our issuing bank partners.

KEY RESPONSIBILITIES

Field Strategy & Execution

• Design and deploy a comprehensive field acquisition strategy that drives measurable credit card enrollment across Good Sam's network of dealerships, campgrounds, and events.

• Build and maintain field-facing playbooks, tools, and training programs in partnership with Learning & Development.

• Serve as the primary operational liaison between corporate and frontline field teams, ensuring consistent program messaging and performance accountability.

• Partner with on-site field leadership (Market Managers, Store Managers, Campground Owners/Operators) to influence training, accountability, and sales.

Bank Partner Management

• Lead joint marketing planning and execution with bank partners, aligning on campaign calendars, co-investment priorities, and performance KPIs.

• Oversee the annual Joint Marketing Fund, including budgeting, planning, and execution of field incentives and marketing promotions to drive acquisition and engagement.

• Manage partner communications, escalations, and reporting cadences to maintain a high-trust, results-oriented relationship.

• Identify and advance opportunities to enhance the credit card value proposition through payment innovation and product optimization.

Program Operations

• Deploy technical roadmap against program vision, portfolio objectives, and revenue goals.

• Lead end-to-end workstreams across internal/external partners ensuring initiatives are delivered on time, on strategy, and with operational excellence.

• Own program reporting infrastructure — developing dashboards, tracking acquisition and activation metrics, and translating data into executive-ready narratives.

• Coordinate cross-functional planning cycles including annual budgeting, QBRs, and go-to-market calendars.

• Manage internal communications for the credit card program across stakeholder groups.

• Implement structured Change Management tactics to optimize product roll-outs, benefit enhancements, and training overhauls.

• Identify process gaps and implement operational improvements that increase program efficiency and scalability.

Cross-Functional Leadership

• Partner with Marketing on member acquisition, lifecycle, and retention campaigns tailored to card benefits and usage behavior.

• Partner with key internal/external marketing stakeholders to deploy proactive strategies against long-term vision while reacting to short-term challenges and opportunities.

• Collaborate with Digital Product and IT on cardholder experience enhancements and integration initiatives.

• Work with Analytics to define measurement frameworks, run post-campaign analyses, and surface actionable insights.

• Continually evolve reporting and analytics to support acquisition performance management.

WHAT YOU BRING

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.

• 5+ years of hands-on experience working within co-brand or private label credit card programs — brand side, issuer side, or both.

• Demonstrated ability to lead field or channel operations, including training, enablement, and performance management.

• Proven track record of managing bank or financial institution partnerships, including joint marketing and co-investment programs.

• Experience collaborating across Marketing, Field, Learning & Development, D