Manager, Field Marketing, California & Arizona

Position Title: Manager, Field Marketing, California & Arizona
Location: California - Remote

Careers that unlock the magic of human connection 

Who we are 

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business! 

The salary range for this role, based remotely in California is $103,200 MIN to $129,000 MAX, range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary:   

The Field Marketing Manager (FMM) serves as the local marketing lead structuring all marketing activation plans for the Pernod Ricard USA spirits and wine portfolio across assigned division(s)/geographies.  The FMM supports and influences national brand and channel planning by communicating local market intelligence and geography-specific growth opportunities to the Brand and Channel/Shopper Marketing teams. The role is a key conduit and trusted partner to cross-functional stakeholders across PRUSA sales and at the Distributor, enabling broader portfolio strategy execution.  This role is also a critical thought partner for the Director of Field Marketing.

Major Responsibilities / Accountabilities

Responsible for execution and activation excellence for market entity to support sales/distributor network.  Deep understanding and communication of local market-based insights and growth opportunities for assigned divisions/geographies.  Core responsibilities for the following:

• Lead State Level Marketing Planning and Activation for Assigned Markets:
  • Developing and communicating market level activation plans based upon national program priorities.
  • Leading the development of a market level execution by ensuring national and local program assets are provided to Sales in order deliver upon program objectives.
  • Synthesizing national channel specific plans and programs to consolidated market plans communicating both channel and portfolio priorities based on local market (channel, consumer, and shopper) dynamics.
  • Supporting Field Marketing Director with capturing and consolidating local market insights/needs/dynamics, to be filtered to brand teams as part of annual planning, discovery, and master program briefing process.
  • Serving as an initial filter and assessing the need for locally initiated programs where national programs will not meet local market needs.  Leading the development of a Business case for the initiation of locally initiated programs based upon DICE modeling on Local Program generation.

Customer / Distributor Sell Decks & Program Communication:

• Furnishing or creating sell decks that contain program objectives / goals; shopper insights that anchor each national or local program; program media support; and one-page program sell sheets.
• Communicating program priorities at key distributor meetings (e.g., monthly and quarterly Distributor General Sales Meetings and Quarterly Business Reviews)
• Ensuring commercial objectives are developed for all programs and evaluations / ROIs are completed in a timely manner and communicated to key stakeholders; channel teams, field sales teams, and brand teams where necessary.
• Ensuring Best practices shared and utilized throughout commercial ecosystem.

Annual A&P Planning and Budget Management for Assigned Markets

• Leading market level budget development involving key stakeholders and all funding sources, ensuring corporate and brand strategies and priority adherence.   
• Leading overall A&P management working with both Associate Field Marketing Manager, Field Marketing Director and local sales teams on optimal A&P deployment plan and day-to-day, line-item detail management & reconciliation

Job Requirements

The role requires a highly motivated self-starter with strong analytical, organizational, and interpersonal skills as well as the ability to