Global Digital Marketing Lead

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.Global Digital Marketing Lead Responsibilities

• Develop best-in-class digital strategy to unlock and elevate the company's ability to reach and engage with its business audiences across its digital touchpoints.
• Identify, define, manage and evaluate complex initiatives that have broad impact.
• Work with other teams to define functional scope and ensure goals are aligned.
• Set a compelling vision for the function which is in line with the company strategy.
• Make strategic recommendations to inform strategy, go-to-market planning and execution of business marketing campaigns, programs and initiatives.
• Work with both regional and central teams to ensure digital strategies remain relevant and effective.
• Leverage vast prior experience advising and directing management team to drive both strategy and execution, applying analytical and creative insights to produce and direct effective digital marketing.
• Provide recommendations on holistic marketing strategy and activation plans involving owned, earned and paid digital channels.
• Lead measurement strategy to prove the value and return of digital marketing plans and tactics.

Minimum Qualifications

• Requires a Master's degree in Digital Marketing, Business Administration, Consulting, Communications, Information Systems, Information Technology, or related field and five years of work experience in job offered or in a business analyst or media management strategy-related occupation.
  
  Requires five years of experience in the following:
• 1. Driving digital marketing strategy for initiatives across digital channels including social, web and email.
• 2. Analyzing audiences, insights, needs and determining how to best reach and engage target audiences through digital distribution with effective messages
• 3. Collaborating with various regional and global cross-functional teams to better integrate digital go-to-market activities for priority programs and initiatives
• 4. Building, improving and scaling digital channels through clear strategic direction, defined audience segmentation, content strategy and efficient operations.
• 5. Establishing KPI frameworks to track and measure success across different channels including metric definitions, regular reporting and share-outs of key learnings and recommendations
• 6. Managing multiple concurrent projects
• 7. Digital advertising platforms
• 8. Leveraging and managing product suite, industry, and competitive landscape
• 9. Communicating with technical, business, and external stakeholders or partners
• 10. Influencing behavior at a variety of levels in the organization, including cross-functional managers and teams to drive results
• 11. Contributing insight and recommendations at both strategic and operational levels.

LocationsAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com. $२,५९,३०८/year to $२,९१,०६०/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about bene