Senior Industrial Designer

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is looking for a Senior Industrial Designer to join our Product Development team and lead a wide array of projects, developing ideas into the design of new products with an emphasis on the aesthetic and user interface aspects of the design and manufacturability of each concept. The Senior Industrial Designer will own the creation of sketches, renderings, CAD models, prototypes, and prints to support engineering and manufacturing efforts. Responsibilities to include:

Pre-Design

• Gather and analyze information skillfully; researching markets, consumer trends, and products in the baby product industry; reporting insights through visualizations
• Perform research on appearance, function, serviceability, budget, production costs/methods, and market characteristics of the product to be designed
• Understand end-user requirements as a result of direct end-user research in which this position would actively participate
• Provide ongoing feedback and guidance to other team members as part of the peer collaboration process
• Collaborate cross-functionally to gather insights and inform product charter

Design & Development

• Define and communicate the vision for the product experience
• Design utilizing input from the customer insights and strategy teams, taking into consideration manufacturing capabilities and limitations
• Incorporate and evolve the Frida design language across platforms of products designed
• Responsible for integrating aesthetic, ergonomic, and anthropometric requirements within the design of user-friendly products that attract consumers
• Maintain an organized design database
• Create manufacturing friendly CAD and mechanical drawings for project development and production understanding production constraints and materials
• Work within budgets and tight deadlines
• Support manufacturing and production processes as required
• Work directly with our quality manager to ensure that accuracy and quality standards are met
• Coordinate, run, and synthesize exploratory user research and product testing (including competitive samples and prototypes) within appropriate design phases

Design Aids

• Create sketches and illustrations of potential products
• Create 3D renderings for internal design reviews, and to incorporate for presentation to clients
• Develop rough functional prototypes and simple visual prototypes, storyboards, and visual representations as necessary
• Collaborate cross-functionally to produce high-fidelity functional and visual prototypes with outside vendors

Documentation

• Create and maintain product specifications
• Create and modify CAD drawings, parts, and assemblies to support the development of products
• Provide input on the development of manufacturing protocols
• Support formal claims documentation by recording expert interviews, maintaining clean file management, and documenting design decisions

What You Will Need

• Bachelor's degree in Industrial Design or related field
• 7+ years of experience designing/developing consumer products; experience in product development for baby and women’s health categories preferred
• Great concept sketching and ideation skills including hand and digital sketching for form and function exploration
• Experience in all aspects of new product creation: market research/analysis, and product design including sketching, prototyping and 3D modeling
• In-depth knowledge of user interface and ergonomics
• Good understanding of ma