Global OEM Brand Manager – Heavy Equipment

This position is a remote role and can be located anywhere near a major US airport. 

Strategy Development:

• With marketing (global and regional) as well as segment and regional leadership, build the business plan for an assigned list of OEM brands including:
  • Establishment of regional/sub-segment gap analysis and action plan for closure for these brands
    • Voice of Customer: product needs – both today and for the future.
    • Mapping of strategy and right to win by brand
    • Global coordination of pipeline and activities by brand 
    • Guidance on gaps related to physical infrastructure and headcount requirements 
  • Provide competitive intelligence and positioning guidance. 
  • Branding strategy & execution – ensure Sherwin-Williams is understood as market leader and holds a preferred supplier position with assigned global brands
• Support refinement of business & marketing strategy through investigation and communication of market trends, and through collaboration efforts with broader marketing and sales teams 
• Involvement in industry associations and trade shows, in cooperation with segment management
• In coordination with segment marketing manager, drive product and industry training across the sales teams within responsible brand and/or geographic areas to improve our call effectiveness in the sales process.

 

Marketing Communication: 

• Collaborate with Marketing Manager & MarComm team regarding Heavy Equipment segment specific market materials including marketing activities related to assigned OEM brands
• Lead demand generations activities / design & deliver market & product training, both internally & externally in support of assigned OEM brands                                                           

 

Market Expansion:

• Global responsibility for value proposition development, deployment, best practice sharing and replication across assigned OEM brands 
• Together with the regional sales organizations; identify and prioritize a pipeline by assigned brand of new business across all technologies that delivers on our financial objectives over the planning period.
• Support sales efforts so that the regional team and resources are optimized for pipeline expansion and close rate. 
• Together with segment and product management, provide direction on prioritization by customer and region, and help drive prioritization and approvals of Sherwin-Williams products in-order to enable sales execution.
• Lead the development of proposals and presentations related to assigned OEM brands/customers.
• When appropriate, support directly the contract negotiation and execution process for newly acquired customers.
• Be an advocate of value proposition selling (new business and top-grading existing)

 

FORMAL EDUCATION:

Required:

• College degree, or 7+ years related coating experience

Preferred:

• MBA

 

KNOWLEDGE & EXPERIENCE:

Required:

• 5 years industrial coatings industry sales and/or marketing experience required 

Preferred:

• Specific segment sales experience
• Global sales experience

 

TECHNICAL/SKILL REQUIREMENTS:

Required:

•  Excellent verbal and written communication skills required
•  Proficiency with Microsoft Office applications
• Basic understanding of coatings chemistry and application

Preferred:

• Proficiency with Salesforce.com

 

TRAVEL REQUIREMENTS: 

• 50% or more

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. Fr