Marketing & Content Development Manager, Grace Corner
BertelsmannAbout the role
Company Description
Marketing & Content Development Manager, Grace Corner
If you're looking for an enjoyable place to work that values your ideas, encourages your growth, rewards you for your excellence and prioritizes work-life harmony (yes, we have a 4-day work week), join us!
Who We Are
Our founder, Louise Hay, had one wish - to help people improve the quality of their life. Her desire underscores everything we do for our customers, our authors, and our employees. As the largest publisher of personal development books, events & courses we offer a diverse range of products and resources that empower, educate, and inspire. We know that the words we publish can have a deep, lasting impact on people’s lives and we’re dedicated to using our talents to support positive change in the world by helping all people grow in mind, body, and spirit. We love what we do, and we hope you will too.
About Grace Corner
Grace Corner is a direct-to-consumer digital platform developed through a collaboration between Penguin Random House Christian Publishing and Hay House. This faith-centered platform brings together trusted Christian authors and Scripture-centered content, offering devotionals, Bible studies, video resources, and digital tools that support individuals, families, and churches in their faith journey.
Job Description
Position Summary
As our Marketing & Content Development Manager for Grace Corner, you'll lead the marketing strategy, content development, and execution of digital product launches across online courses, Bible studies, virtual events, streaming content, and other faith-based experiences. Partnering with Christian authors, Penguin Random House Christian Publishing, and internal cross-functional teams, you'll develop integrated marketing campaigns, create compelling promotional content, and help grow Grace Corner's direct-to-consumer platform across web, mobile, email, and other digital channels. This is an exciting opportunity for a creative marketer who enjoys bringing meaningful digital experiences to life.
The annual salary range for this position is $70,000–$80,000. This position is remote and open to candidates residing in eligible U.S. states.
Responsibilities and Expertise
- Lead the marketing strategy for Grace Corner's digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings.
- Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels.
- Partner with Christian authors to develop, pitch, and launch new digital products and experiences.
- Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market.
- Create compelling marketing content including newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials.
- Ensure consistent brand messaging and customer experiences across all marketing channels and digital touchpoints.
- Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success.
Skills, Knowledge & Abilities
- Proven digital marketing experience developing and executing integrated marketing campaigns.
- Experience launching digital products such as online courses, virtual events, educational programs, memberships, or subscription-based experiences.
- Exceptional writing, editing, and storytelling skills with the ability to create compelling content across multiple digital channels.
- Strong understanding of product marketing, customer journeys, and content strategy.
- Excellent project management and organizational skills with the ability to manage multiple priorities and product launches.
- Strong interpersonal and communication skills with experience collaborating across cross-functional teams, authors, and external partners.
- Analytical mindset with the ability to evaluate campaign performance and translate insights into actionable recommendations.
- Proficiency with project management and collaboration tools such as Asana, Zoom, Box, or similar platforms.
- Experience leveraging AI tools to enhance marketing strategy, content development, and productivity while maintaining an authentic brand voice.
Qualifications
Education and/or Experience
- Minimum of 4 years of experience in digital marketing, product marketing, content marketing, or a related dis
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