AVP, Belk Marketing

Job Description:

Role Summary/Purpose:

This position will lead the multi-channel retail credit product customer acquisition strategy and execution for the Belk Credit Portfolio. Core responsibilities include marketing program design, financial projections, customer research, testing/targeting strategies, launch & post-implementation reporting. This position will involve direct client management at multiple levels of the partner organization.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Partner with business and client team to lead, develop, implement, and monitor dynamic annual growth plans.

• Establish and develop key relationships at senior levels of partner organization.

• Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.

• Optimize contractual marketing spend and pursue additional funds to meet growth goals.

• Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.

• Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics. Ensure program profitability and penetration through continued enhancements.

• Drive program to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.

• Monitor & manage performance of all key credit and marketing metrics vs. plan. Assist in the development of the Synchrony Financial planning cycle.

• Assist in executing Lifecycle campaigns as needed.

• Perform other duties and/or special projects as assigned.

Qualifications/ Requirements:

• Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 8 years of marketing experience

• A minimum of 5 years of marketing experience, preferably in the retail industry, credit card or financial services, to include (can be concurrent):

• 3 years of growth marketing leadership with exposure to consumer-facing programs and products.

• 3 years of experience with digital channels - online and mobile.

• 3 years of experience in co-brand or general-purpose credit card product management or retail industry marketing.

• Ability to travel as needed (~20%)

• MUST WORK EAST COAST HOURS

Desired Characteristics:

• Prior experience in the retail industry

• Experience developing and delivering financial services products via digital channels

• Collaborative style and approach with comfort working in a matrixed, decentralized structure.

• Outstanding communications, relationship building, influencing and collaboration skills.

• Strategic thinking with ability to develop and implement actionable plans to drive business results.

• Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution.

• Direct marketing experience with both acquisition and loyalty/lifecycle channels.

• Proven ability to partner and communicate effectively with all levels of the organization.

• Demonstrated project management skills.

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background i