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Senior Manager, Communications

Universal Orlando Resort
United Statesfull_timeVerifiedPosted 20 Mar 2025

About the role

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.

JOB SUMMARY:

The Senior Manager, Communications, is an experienced, dynamic, and strategic leader responsible for developing and executing comprehensive communication plans – both local and global in scope - that align with the company’s business objectives and initiatives and that advance understanding and awareness of the company’s vision and ambitions. This role will also focus on helping to advance UDX’s Employer of Choice ambition and programs, engaging employees through compelling content, organizational updates and storytelling, and ensuring a consistent and effective flow of information across the organization. The ideal candidate will have a passion for employee communications, an editorial and journalistic mindset, and experience managing events and roadshows that engage targeted audiences. The Senior Manager also oversees the production of a global editorial content calendar, working with peers across all Destinations, Divisions and Functions to ensure company content resonates and celebrates advancements across the entire employee population while also evaluating the effectiveness and reach of messaging and programs. The Senior Manager will also help key executive leaders and directly support the Global Group Head of our Talent & Culture team with communications content, as needed. This leader supervises an individual and will collaborate with a community of communicators around the globe, helping to tell the story of our company as an employer of choice. The Senior Manager is a visible role, a strategic thinker, strong communicator and trusted partner who is adaptable and supports open communication and trust and who excels in a fast-paced, high-volume environment. This individual must also be comfortable building relationships and influencing through others to drive outcomes.

MAJOR RESPONSIBILITIES:

  • Communication Planning
    • Develop and implement communication objectives and plans, inclusive of strategies and tactics, that support business priorities and initiatives, ensuring alignment with corporate goals and messaging.
    • Partner with senior leadership and key stakeholders to craft clear, engaging, and effective communication content and messaging that resonates with various employee audiences.
    • Continuously measure and assess the impact of communication initiatives, using insights to refine strategies and improve effectiveness.
    • Identify opportunities and benchmark best practices to expand the reach and resonance of communication channels.
  • Editorial Content Development and Channel Oversight 
    • Oversees and managers the production of all company publications (digital or print), email, digital, video, social and web platform/Intranet content. Reviews and edits content, ensuring messaging is clear, balanced, engaging, and effective. Provides timely and constructive feedback to content producers. Manage outside vendors, as appropriate and ensure delivery of aligned to scopes of work.
    • Partners with other groups to ensure TM-focused social content aligns and supports overall plans and strategy. Ensures brand, voice, and IP standards are represented accurately.
    • Drive implementation and alignment of UDX editorial content strategy and own internal-facing editorial content calendar to deliver consistent, high-quality messaging across internal channels, that also enhances and amplifies Destination and Division-level content.
    • Identify, source, and create compelling content that tells the company’s story, showcases key initiatives, and amplifies employee voices.
  • Culture Building, Storytelling and Engagement and Events
    • Proactively identify, source, and develop stories that reflect company values, culture, and key initiatives for use in various mediums and formats
    • Engage with employees at all levels to uncover impactful narratives that enhance internal brand awareness and foster a sense of community.
    • Work closely with HR, leadership, and other departments to ensure a cohesive and compelling internal storytelling approach.
    • Generates editorial programming that tells our powerful Team Member stories to inspire our internal audience and build affinity with our external audience.
    • Support the planning and execution of internal events, town halls, and leadership roadshows to enhance employee engagement and alignment.
    • Collaborate with senior leaders to ensure their messages are delivered effectively, using the

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Company

Universal Orlando Resort

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