Product Marketing Manager

ABOUT MEDIARADAR

MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business. 

Position Overview:

We are seeking a Product Marketing Manager. This person is an ambitious Product and Solutions Marketer obsessed with end-to-end product go-to-market strategy, consultative sales training and commercial enablement.  We’re looking for a laser-focused, forward-thinking product, marketing, and business strategy leader with proven abilities in successfully launching the products and services of an organization.

What You’ll Do:

Strategy and Development:

• Develop and execute go-to-market (GTM) strategies for  new product launches, roadmap commercialization strategy,ensuring alignment with sales, product, and marketing teams.
• Create and optimize product positioning, messaging, and value propositions to differentiate our solutions in the competitive AdTech landscape.

Commercial Enablement:

• Develop solution/buyer/product training content across all commercial teams, 
• Develop sales enablement materials such as pitch decks, case studies, and whitepapers to support the sales team.
• Collaborate with product management / Commercial Training and Enablement function to translate complex technical features into customer-centric marketing content. (SDRs, Solutions Engineers, Sales, Account Management)
• Conduct market research and competitive analysis to identify trends, opportunities, and challenges within the digital advertising ecosystem.

Thought Leadership and Client Engagement:

• Act as the primary solutions expert across all marketing functions and outputs, including PR, website, content, and paid/owned/earned media strategies.
• Partner with demand generation teams to drive lead acquisition through targeted campaigns, content marketing, and webinars.
• Lead continuous client feedback and retention initiatives to inform product and marketing strategies through QBRs, frequent client calls, and client advisory boards.

Industry Partnerships and Education:

• Run point on all analyst and advertising industry association partnership and education strategies, including Forrester, Gartner, G2, Capterra, ANA, IAB, etc.
• Define and track key performance metrics to measure product marketing effectiveness and optimize strategies accordingly.

Requirements

What You’ve Done:

Experience, Expertise and Skills:

• 7-10 years in a customer-facing product marketing role managing go-to-market, product and commercialization strategy, including packaging and positioning, industry thought leadership, and commercial enablement, learning, and development.
• Extensive experience in marketing, media, data insights, and/or analytics space. SaaS Adtech and Martech experience preferred. 
• Experience working cross-functionally with product management, sales, and marketing teams.
• Ability to manage multiple projects in a fast-paced, evolving environment. Strong Project Management Skills.
• Proficiency in market research, competitor analysis, and customer insights gathering. Actionable analytics skills to analyze market trends, competitive marketing strategies, and customer data to develop winning go-to-market programs, including product launches, content marketing, buyer-centric thought leadership, and demand generation campaigns.
• Strong understanding of programmatic advertising, DSPs, SSPs, ad networks, and data-driven marketing.
• Familiarity with marketing automation tools, CRM platforms, and data analytics is a plus.
• Customer-centered and consultative style, with the ability to champion a customer-first and consultative-selling culture across the company.
• Public-speaking and client-facing presentation experience strongly preferred.

Benefits

In addition to career progression, training and development, and an excellent work/life balance, future Radarians can expect a great benefits package that includes:

• Medical, Dental & Vision Insurance
• 401k with Company Match
• Flexible PTO
• Commuter Benefits
• Gym Discounts
• Summer Fridays

At MediaRadar, we are committed