Senior Manager, Marketing Automation Operations

Position Summary

The Senior Manager, Marketing Automation Operations is a hands-on leader of Tipalti’s marketing automation operations systems and team. Essentially, you'll be the resident Marketo expert, ensuring our campaigns are personalized, our data is accurate, and our system is running smoothly, while also coaching the team that helps make it all happen.

Why join Tipalti?

Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies.

At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together. 

Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi and Medellin.

In this role, you will be responsible for:

• Act as the primary Marketo administrator, overseeing configuration, governance, system health, and feature adoption to ensure we’re maximizing the platform’s capabilities
• Build and maintain scalable campaign architecture, including program templates, channel setups, naming conventions, and reusable components that support global execution
• Leverage Marketo platform to design and deliver personalized end to end journeys for prospects and customers
• Improve and manage the campaign request intake process (including Asana forms and workflows) to ensure clarity, prioritization, and predictable project timelines that support speed to launch
• Lead the operational buildout, QA, and launch of marketing campaigns, improving intake processes and resource allocation to increase efficiency and speed to market
• Monitor lead intake and data ingestion processes into Marketo to ensure clean capture of data, correct campaign attribution, accurate field population, and seamless syncing from Marketo to Salesforce.
• Develop and enforce data normalization, deduplication, and data quality standards within Marketo and its connected systems to ensure accurate segmentation and reporting.
• Analyze campaign and nurture performance, partner with stakeholders to deliver actionable insights, and implement system or process improvements based on findings
• Maintain a deep understanding of marketing automation and martech best practices, evaluating new tools and enhancements to improve team efficiency, data visibility, and marketer experience
• Provide leadership and coaching to the campaign operations team, including hiring, onboarding, training, and supporting long-term career development

About you 

Your background includes:

• Undergraduate degree in marketing, business administration or a related field, or equivalent experience.
• 8+ years related experience in marketing automation operations or related experience
• Deep, demonstrable, and current expertise with Marketo Engage required, including Marketo Certified Expert (MCE) status.
• 2+ years experience leading a marketing operations team
• Strong experience with marketing automation and CRM platforms; Marketo required; expertise with Salesforce campaign object, reporting, and integration best practices preferred
• Experience building and managing scalable Marketo programs and folder structures.
• Experience with JavaScript or Velocity Script helpful but not required

Your skills include:

• Expertise in administering and deploying marketing systems, including hands-on experience with system configuration, workflow design, campaign build and QA, tagging frameworks, troubleshootin