Strategic Marketing Planning Manager
SuperbetAbout the role
We are on a mission to pioneer the world’s next era of play. As we grow across Europe and Latin America, we’re building The Playstack - the technology powering the next generation of sports, gaming, and fan experiences. Join us, and help make it the most widely used platform in the world! From operations, to marketing, to product, we are looking for talented people who will shape how millions of customers play, watch, and connect every day.
This role is for a Strategic Marketing Planning Manager who connects central growth, local marketing, and creative teams. The focus is on aligning campaigns across markets, ensuring they are well-structured, strategically sound, and ready for execution.
You would bring clarity to planning, challenge assumptions, and ensure campaigns have strong strategic rationale. Overall, the role acts as a key partner across teams, driving alignment, focus, and accountability globally.
What you'll be doing:
Strategic Alignment & Planning
- Drive cross-functional alignment to convert commercial and growth priorities into well-structured, strategically sound, and executable marketing campaign plans
- Partner closely with Central Growth to challenge assumptions and strengthen campaign logic, targeting approach, and expected impact
- Ensure local market plans are aligned with overall business objectives and timelines
- Identify overlaps, trade-offs, and resource conflicts across markets and initiatives
- Contribute to improving the quality and effectiveness of campaign decisions, not just their execution
Cross-Functional Orchestration
- Align Central Growth, Local Marketing, and Central Design on campaign timing, scope, and deliverables (from end-to-end)
- Lead and own planning sessions and ensure clarity on ownership, milestones, and dependencies
- Proactively surface risks and bottlenecks, driving resolution before they impact delivery
- Act as a neutral strategic connector across central and local stakeholders
Campaign Briefing & Readiness
- Ensure high-quality campaign briefs before execution
- Challenge inputs to clarify objectives, target segments, messaging focus, KPIs, and overall user journey (including entry points and landing experience and testing plans)
- Ensure clear experimentation frameworks and tracking requirements are defined upfront to enable effective measurement and optimization
- Confirm cross-team readiness prior to campaign launch
Performance Visibility & Learnings
- Partner with Growth and Analytics to ensure campaigns have clear success metrics
- Monitor performance outcomes and highlight optimization opportunities
- Drive structured post-campaign reviews and ensure learnings are captured
- Feed insights into future planning cycles to improve impact and efficiency
What we are looking for:
- 3–5 years of experience in marketing strategy, growth, campaign planning, or marketing project management
- Proven experience working across multiple international markets (mandatory)
- Experience in gaming, gambling, tech, or other high-performance digital environments
- Strong exposure to performance marketing frameworks and data-driven decision-making
- Experience operating in matrix, cross-functional organizations
- Strong strategic thinking with clear commercial acumen
- Ability to challenge stakeholders constructively and influence without formal authority
- Excellent cross-functional alignment and stakeholder management skills
- Highly structured and organized, with strong project leadership capabilities
- Comfortable navigating ambiguity and complexity
- Analytical mindset with confidence interpreting performance data
About Super
We are a global technology group, dedicated to building the future of entertainment and fan-centric experiences. With commercial markets in Brazil, Belgium, Poland, Romania, Greece and Serbia, and a network of offices across Spain, Croatia, Malta, Gibraltar, the Netherlands and the UK, we are a truly international organization. Our purpose at Super has evolved from sports and betting into creating the platform that stret
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