Job Description Summary

The Director of Product Marketing leads the global MMS product marketing strategy, drives portfolio vision and investment priorities, oversees launch excellence and performance measurement, ensures compliance across AdProm/MLR and labeling, and builds a high‑performing team to deliver strong commercial outcomes.

Job Description

We are the makers of possible ! 

  

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Director, Product Marketing, MMS provides strategic leadership for the product marketing function across a portfolio, owning multi‑product/category strategies, talent and capability building, and commercial outcomes across Regions. This role sets long‑term vision, shapes investments, partners with the MMS Business Unit Leadership Team, and ensures compliant, high‑impact execution.

Responsibilities:

Strategy, Portfolio & Investment:

• Set the long‑term product marketing vision and portfolio strategy aligned to MMS objectives; prioritize bets and allocate budgets.
• Own multi‑product/category positioning architecture and standards; ensure integration with brand and commercial strategies.
• Sponsor business cases and funding for transformational initiatives; steward P&L impact and risk/mitigation plans.

Organization Leadership & Capability:

• Scale best practices for insights, messaging, claims governance (Veeva), and omnichannel execution.

Launch & Market Outcomes:

• Define and govern segmentation, customer personas, insights and benefit ladders; ensure frameworks are adopted consistently across Regions.
• Govern cross‑functional launch excellence; ensure stage‑gate discipline, KPI attainment and post‑launch optimization across Regions.
• Establish enterprise‑level measurement and dashboards; review performance with senior leadership and course‑correct to deliver results.

Compliance, Labeling & External Representation:

• Ensure compliance and brand consistency.
• Act as senior spokesperson for product value propositions with customers, KOLs and partners, in coordination with Medical and Commercial leads.

Stakeholder Influence & Cross‑Functional Partnership:

• Partner with Platforms, R&D, Regulatory, and Regions to align portfolio choices with clinical and commercial imperatives.
• Communicate strategy, trade‑offs and recommendations to executive leadership; influence decisions across geographies.

Qualifications:

• Bachelor’s degree required; MBA or Master’s strongly preferred.
• 10+ years in product marketing/medtech commercialization with proven leadership of multi‑market portfolios and teams.
• Track record of delivering measurable commercial outcomes and building capabilities across global, matrixed organizations.
• Adept at managing compliance risk while enabling speed.
• Advanced financial fluency (P&L ownership, pricing, investment cases) and executive communication skills.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.  

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. We require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable and learn and improve every day. You will work alongside inspirational lead