Product Marketing Director, CTV

DeepIntent is leading the healthcare advertising industry with data-driven solutions built for the future. From day one, our mission has been to improve patient outcomes through the artful use of advertising, data science, and real-world clinical data.

What You’ll Do:

We are looking for a seasoned Product Marketing Lead who can drive the messaging strategy for our CTV and Measurement product portfolio, helping customers understand how our offerings can help solve their marketing challenges. In this role, you will lead market intelligence go-to-market strategy (GTM) and deployment for CTV and Measurement Platforms.

• Lead market intelligence go-to-market strategy (GTM) and deployment for CTV and Measurement Platforms
• Responsible for developing product marketing strategy
• Build and execute marketing plans and strategies to help sales achieve revenue goals
• Develop differentiated value propositions to help our customers understand how our product portfolio work together as comprehensive solutions for some of the biggest healthcare marketing challenges they face.
• Partner across the marketing organization to deliver our product message across ownable thought leadership, events, sales collateral, earned, paid, and owned media
• Contribute to the long-term product vision and strategy based on a deep understanding of customer needs, market and user research, competitive landscape, and DeepIntent’s business goals and strategy
• Work closely with channel partnership team to craft and deploy GTM plans to activate key partnerships: such as value prop, sales collateral, internal training, thought leadership, external and internal communication strategy 
• Partner with channel partnership lead to craft DeepIntent value proposition & marketing materials for CTV, and other partner verticals as needed
• Become an internal Subject Matter Expert on Connected TV – FAQs, offering value prop, materials, how to pitch, competitive differentiators, etc
• Establish relationship with CTV partners’ marketing leads to collaborate on GTM
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• Develop network of strong relationships with the cross-functional leaders as well as key influencers (client facing & analysts)
• Enrich and evolve our people and capabilities. Foster and enrich a healthy work environment
• Continuously develop high potential talent within the team

Who You Are:

• 7+ years of relevant work experience in CTV, programmatic/Ad-tech company
• Experience working in a sales-driven organization
• Healthcare marketing experience a plus
• Experience with product marketing or brand strategy for CTV
• Strong understanding of measurement platforms for digital, linear TV and connect TV
• Demonstrated experience managing projects across functional teams
• Excellent oral and written communication skills
• Experience managing and growing teams
• Experience with digital technologies, B2B marketing, multi-screen media, and multi-screen TV
• Both technically and business savvy enough to interface with all levels and disciplines within the organization
• Strong written and verbal communications skills at a senior leadership level
• Self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big while paying careful attention to details

Base Salary Range: $140,000-$160,000