Director, GDC Global Campaigns Marketing

Want to be a part of our team?

As the Marketing Director for Global Campaigns at NTT Global Data Centers, you will play a pivotal role in shaping and executing our strategic marketing initiatives as we continue to build the global marketing team for the data center division within NTT Data. Reporting directly to the Senior Vice President, GDC Global Marketing, you will be responsible for creating and implementing impactful global campaigns that drive brand awareness, customer engagement, and business growth across our diverse markets. You will work closely with the regional marketing teams to deliver new engagement programs as well as with central marketing services to develop campaign content and tools. You will be responsible for integration of marketing programs and messaging into GDC campaigns, as well as finding new ways to market the data center division across NTT Data broadly and ensure data centers are included in global brand campaigns.

Working at NTT

ESSENTIAL DUTIES & RESPONSIBILITIES

§  Develop and execute the global marketing strategy, focusing on B2B campaigns that resonate with target audiences and support lead generation, customer retention, and revenue goals.

§  Work closely with the head of GDC marketing and other stakeholders to align campaign strategies with overall business objectives and company values.

§  Develop and oversee the implementation of integrated marketing campaigns across various channels, including digital, social media, events, content marketing, and more.

§  Collaborate with the creative team to develop compelling campaign messaging, visuals, and content that resonate with B2B clients and prospects.

§  Responsible for overseeing customer acquisition across mix of digital marketing channels, including paid search, SEO, display advertising, paid social, sponsored content, programmatic media and others.

§  Lead quantitative and qualitative insights, including key inputs & reporting; monitoring growth trends and measuring all marketing campaigns through to ROI.

§  Partner with internal brand and product marketing teams to develop collaborative creative campaigns and media plans

§  Play a strong and active role on the marketing team contributing to all aspects of marketing strategy and execution.

§  Participate in corporate and cross-functional activities leveraging your marketing expertise and capabilities.

 

KNOWLEDGE, SKILLS & ABILITIES

§  Significant marketing experience (10+ years), including prior experience successfully positioning product and companies and adjusting technical offerings for both technical and business audiences.

§  Data-driven marketing experience, with a heavy emphasis on content and transactional marketing expertise and leadership

§  Experience in building strategy for optimizing Search, Programmatic Display, and Paid Social integrated marketing campaigns to achieve target ROI

§  Develop customer insights, track industry activity, and follow market segment trends closely to anticipate threats and opportunities

§  Experience within the new go-to-market and lead generation models

§  Prior record of success in the construction of highly effective marketing, communications, PR infrastructure that clearly communicated corporate messages to a target audience

§  Experience with marketing automation tools (Marketo, Eloqua, Pardot) and Salesforce.com

§  Highly collaborative and able to work in a team environment

TRAITS OF SUCCESS

§  Must have ability to work in a highly dynamic environment, and navigate continually evolving priorities and needs of the business

§  Candidate should be highly self-motivated, with ability to identify problems and develop solutions with minimal guidance and direction

§  This candidate will be the expert on all aspects of digital marketing – latest trends, tools, etc. for the company and work to educate the broader teams about developing new marketing trends; Develop strong external links within the eMarketing community to stay at the cutting edge

§  Strategic thinker with strong analytical and planning skills. Experience in facilitating significant growth of businesses

What will make you a good fit for the role?

EDUCATION & EXPERIENCE

§  College degree or Masters in marketing, business, or equivalent.

§  Minimum 10+ years of experience in B2B marketing, with technology focus

§  Management experience leading customer acquisition teams

§  Experience working with and managing agencies

§  Management experience leading customer acquisition teams

§  Ability to multitask and meet deadlines in a fast-paced environment without direction or oversight

§  Excellent communication and problem-solving skills