Associate Director, Growth Analytics

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Overview 

The Associate Director, Analytics will be responsible for driving key development activities associated with our Data & Analytics practice as it relates to marketing analytics in the media sector. This person will work with clients and peers to drive the strategic vision of our data and analytics practices. The ideal candidate must be able to proactively communicate ideas and opportunities, build strong relationships with internal and external partners, and will be responsible for the growth and development of an analytics team. 

Responsibilities 

• Ability to provide meaningful insights to team and clients, particularly in the web space 
• Defines analytic program needs and recommends proper analytical methodologies to execute against these programs 
• Owns client and partner relationships, helps drive strategy, measurement methodologies, and learning plans across IPG Mediabrands Insights and working closely with the fellow IPG agencies 
• Directly manages a team of Associate Analysts through Manager and is responsible for their growth and development 
• Turn data points into storylines using visualization strategies that illustrate the What, Why and What Now 
• Responsible for external client communication including reporting, requests and questions 
• Leverage a variety of tools to deliver rapid-response data mining and insights, while also working on large, multifaceted analysis 
• Develop methodologies for aggregating results from various programs and campaigns 

Required Skills and Experience 

• Leadership or management experience in digital marketing and understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social and Programmatic 
• Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore, etc. 
• Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM) 
• Strong MS Excel & PowerPoint skills 
• Demonstrated success in helping clients take concrete action based on analytics and data and managing analytical and commercial elements of a client relationships 
• Must have strong project management skills and be able to handle multiple clients and projects simultaneously, ability to work under pressure 
• Must have strong communication skills, both verbal and written 
• Mediabrands does not require candidates to have a college degree 

Desired Skills and Experience 

• 5+ years of experience in marketing or digital analytics, primarily website performance 
• Experience developing measurement strategies that inform campaign planning and performance evaluation—whether through learning agendas, test-and-learn design, or broader measurement frameworks tailored to client goals
• Familiarity with advanced