Description

Summary:

The Senior Card Product Manager leads the efforts to expand and optimize our consumer credit card portfolio.  This role is critical in driving our strategic initiatives and ensuring we meet the evolving needs of our customers while enhancing the performance across the credit card product lifecycle. 

Duties and Responsibilities:

• Overall responsibility for product performance and P&L to drive revenue and expense targets.
• Lead portfolio growth strategy development and execution – manage the credit card portfolio from inception through onboarding, activation, engagement usage and reactivation. Serve as the key liaison between product team and the Marketing organization.   
• Optimize Credit card program performance:  Focus on continuous improvement and optimization across all phases of the credit card lifecycle to enhance portfolio performance and meet P&L targets.
• Develop and lead go-to-market strategies – partner with Marketing, Branch Operations and other strategic partners in the development and implementation of credit card growth strategies.
• Collaborate and partner with Data & Analytics, Digital, Branch Operations, Marketing, Servicing to understand cardholder needs, track credit card industry trends and maintain top of wallet consideration.
• Lead competitive intelligence, identify new customer segment opportunities, and support the creation and management of the expansion strategies to target new to bank customers.
• Lead consumer research while embracing the test and learn mindset with a focus on iteration: constantly experimenting with new ideas, analyzing the results, and leveraging valuable insights to differentiate customer experience and drive product improvements.
• Ensure program success- Lead the measurement and effectiveness of various campaigns- from product launches to ongoing enhancement focused on customer feedback and needs.
• Strong focus on compliance- adhere to company policies and regulatory requirements- strong partnership with Legal, risk and compliance organizations.
• Performs other duties as assigned

Basic Qualifications:

• Bachelor’s degree
• 7+ years of product management, marketing, or business experience with a strong focus on credit card product in financial services environment
• 4+ years of demonstrated success in guiding credit card program strategies, including acquisition (prospecting and cross-sell), engagement and retention
• 4+ years experience leading cross-functional teams to support the successful execution of card portfolio growth strategies
• 4+ years experience with digital and traditional credit card marketing

Preferred Qualifications:

• Master’s degree
• Demonstrated ability to quickly analyze situations and risks, determine paths of action, and execute flawlessly
• Experience in project planning and management, with the ability to manage multiple initiatives in a fast-paced environment and prioritize tasks within tight deadlines.
• Excellent skills with MS Word, Excel and PowerPoint
• Strong analytical and strategic thinking capabilities
• Excellent communication, leadership and presentation skills with demonstrated ability to articulate strategy and influence stakeholders

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Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type:

Office

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds:  in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Compensation Range:

$102,000-$208,000 Annual Salary

The compensation range represents the low and high end of the base compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not