Franchise Marketing Manager

About FACE FOUNDRIÉ:

At FACE FOUNDRIÉ, we're not just redefining skincare; we're redefining how you experience it.

FACE FOUNDRIÉ is a cutting edge, inclusive facial bar specializing in all things face; facials, lashes, brows and skincare. We're setting the new standard in the growing $9 billion skincare services industry with a vision to establish an unparalleled presence across the nation. Our goal is to provide efficient and effective services in a modern, open concept, meeting clients wherever they are in their skincare journey. What sets FACE FOUNDRIÉ apart is our commitment to delivering innovative and effective cutting-edge services. We’ve been featured in FORBES, Entrepreneur, Marie Claire, and have performed over 360,000+ services in the last year. The brand currently has 36 locations open and is continuing to expand nationwide.

FACE FOUNDRIÉ is seeking individuals that are passionate about skincare, driven by innovation, and eager to be part of a company that is making a positive impact in the skincare industry. Join us as we continue to redefine the skincare industry because we believe when you feel good, you do good.

Position Details:

The Franchise Marketing Manager plays a critical role in bridging brand strategy and local execution. This role partners directly with franchisees to drive revenue growth, client acquisition, and brand awareness through effective local marketing planning, execution support, and performance accountability.

This position is equal parts strategist, coach, and operator supporting franchisees while ensuring alignment with company marketing standards and business goals.

Role Overview

The Franchise Marketing Manager is responsible for overseeing franchisee marketing performance across assigned markets. You will guide franchise partners through marketing planning, campaign execution, and performance optimization while ensuring consistency with brand standards.

The ideal candidate is highly organized, data-driven, collaborative, and comfortable balancing relationship management with accountability. You understand that successful franchise marketing requires both partnership and structure.

Key Responsibilities

Franchisee Marketing Support & Accountability

• Partner with franchisees to understand business goals, local market dynamics, and growth opportunities.

• Develop and oversee localized marketing plans aligned with brand strategy and revenue objectives.

• Provide ongoing coaching and direction to franchisees on marketing execution and priorities.

• Hold franchise partners accountable to agreed-upon marketing plans, timelines, and performance expectations.

• Serve as the primary marketing point of contact for assigned franchise locations.

Local Marketing Strategy & Execution

• Support franchisees in planning and executing local marketing initiatives including digital, partnerships, events, and community activations.

• Guide budget allocation and channel strategy to maximize ROI.

• Assist with grand opening marketing plans and local launch execution.

• Ensure brand standards and messaging consistency across all franchise marketing efforts.

Performance Tracking & Optimization

• Monitor key performance metrics including new clients, campaign performance, lead generation, and local engagement.

• Analyze results and provide clear, actionable recommendations to improve performance.

• Identify underperforming markets and implement recovery plans alongside franchise partners.

Training & Enablement

• Lead marketing training, workshops, and webinars to improve franchisee marketing knowledge and execution.

• Create scalable tools, templates, and resources to support franchise success.

• Educate franchisees on marketing technology platforms, systems, and best practices.

Cross-Functional Collaboration

• Partner closely with the brand and national marketing teams to align local initiatives with system-wide campaigns.

• Provide field feedback to inform national marketing strategy and future initiatives.

• Support rollout of national promotions and marketing programs across franchise locations.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred.

• 3+ years of marketing experience, preferably within franchise, retail, hospitality, or multi-location environments.

• Strong understanding of local marketing, digital channels, and campaign execution.

• Experience managing mul