Sr. Instructor - Mechanical
Driven Brands Inc.About the role
The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in our program, we provide coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners. Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program.
JOB DESCRIPTION:
The Senior Instructor, Mechanical is a senior-level member of ATI's instructional team, delivering ATI's curriculum to independent mechanical and general repair shop owners and their teams while taking on a broadened scope of responsibility for content quality, classroom standards, and the development of other instructors.
The Senior Instructor combines deep, credible mechanical-industry expertise with advanced instructional skill, translating complex business and operational concepts into practical, immediately applicable knowledge. Beyond individual classroom performance, the Senior Instructor is expected to model and elevate instructional standards across the mechanical instruction team, mentor newer instructors, and serve as a trusted content authority within the mechanical curriculum.
Essential Duties & Responsibilities
Course Instruction (Mechanical)
Deliver ATI curriculum to independent mechanical and general repair shop owners and their teams across live, virtual, and on-demand formats.
Translate business concepts — financials, sales, leadership, succession, and operations — into practical, shop-floor applications for a mechanical/general repair audience.
Adapt delivery style and content to the format, audience, and experience level of each session, including advanced and owner-level cohorts.
Serve as lead or anchor instructor for flagship courses, multi-day events, and higher-stakes sessions as assigned.
Curriculum & Content Leadership
Partner closely with curriculum and instructional design staff to keep mechanical-relevant content accurate, current, and credible.
Provide subject-matter review and feedback on new or revised mechanical curriculum prior to broader rollout.
Identify content gaps and emerging mechanical-industry topics, and recommend new course or session development.
Content Research & Development
Dedicate regular, structured time to researching developments in the mechanical/general repair industry, including evolving technologies (EV service, ADAS, diagnostics, telematics), labor market shifts, parts supply dynamics, and changing shop economics.
Actively monitor industry publications, trade associations, OEM technical resources, and peer research to maintain current, credible subject-matter expertise across ATI's mechanical curriculum.
Review existing course materials on a defined cycle to assess continued relevance, accuracy, and alignment with the realities participants are facing in their shops today — recommending updates, retirements, or new content as warranted.
Synthesize industry research into actionable insights and translate those insights into curriculum recommendations, new session concepts, or in-course examples that reflect what is happening on the shop floor right now.
Collaborate with ATI's curriculum, instructional design, and market intelligence functions to ensure research findings move efficiently from discovery into updated course content.
Bring participant feedback from the classroom — questions asked, confusion surfaced, real-world situations raised — back into the content review process as a primary signal for curriculum improvement.
Instructor Mentorship & Team Development
Mentor and onboard newer or less experienced instructors, including classroom observation and constructive feedback.
Model exemplary classroom presence, facilitation of discussion, and member engagement for the broader instruction team.
Support the Department Leader in calibrating instructional quality standards across the mechanical instruction team.
Professional Development & Skills Building
Actively seek out and participate in skills-building opportunities — including ATI-provided training, industry conferences, instructional development programs, and peer learning — as an ongoing professional responsibility, not a periodic exception.
Engage fully with ATI's instructor development initiatives, including cohort debriefs, feedback sessions, and any formal development programming offered by ATI's Training & Development leadership
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