Become a part of our caring community and help us put health first
 

Become a part of our caring community and help us put health first.


Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure.


As part of this transformation, Humana is expanding its Insurance portfolio, with growth marketing playing a critical role in driving success. We’re seeking a strategic marketing leader to serve as Lead, Integrated Activation & Journey Management (PO), supporting our Medicare Advantage and Reliance lines of business—two of Humana’s top revenue drivers. This role leads a large cross-functional team in developing and executing integrated marketing campaigns and journey strategies across major sales seasons. In close collaboration with brand, creative, data, and analytics teams, you’ll manage data-driven go-to-market plans designed to drive acquisition growth through omnichannel campaigns spanning TV, Direct Mail, Email, Social, and Digital Media.


This high-impact, high-visibility position requires a performance-driven marketing leader with deep expertise in go-to-market strategy and strong project management skills. As part of Humana’s Marketing Organization within the Enterprise Growth team, this role collaborates closely with partners across Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology.

Key Responsibilities

· Develop and lead GTM omnichannel acquisitions strategies across our Insurance products leading up to our major sales seasons.

· Translate business goals into actionable campaigns across TV, Direct Mail, Social, Digital and Email channels.

· Define learning agendas and collaborate with analytics team to run test-and-learn campaigns that optimize messaging, targeting, and reduce acquisition costs

· Serve as Product Owner for an agile marketing POD, driving efficient execution, managing timelines, and removing blockers

· Design and optimize member journeys that support awareness, consideration, and enrollment with our modern marketing capabilities.

· Lead A/B testing, audience segmentation, and creative development to ensure campaigns are compelling, compliant, and brand-aligned

· Monitor campaign performance and ROI, using insights to refine strategy and guide future investments

· Provide strategic insights to leadership on audience behavior, channel performance, and campaign impact

· Partner with analytics, portfolio/brand, and creative teams to identify growth opportunities and ensure cohesive execution

· Manage agency and vendor relationships to ensure timely, high-quality delivery

Use your skills to make an impact
 

Required Qualifications

· Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience

· 8 + years of experience in acquisition or lifecycle marketing, with a strong focus on performance-driven strategies

· 3 + years of experience leading large, cross-functional teams across complex initiatives

· 2 + years of experience managing AGILE pods or working within an AGILE marketing framework

· Proven track record of executing integrated marketing campaigns that drive measurable growth and improve cost-per-acquisition across the funnel

· Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights

· Excellent communication and project management skills, with a demonstrated ability to influence across teams and functions

· Outcomes-oriented leader with a passion for data-informed decision-making and continuous optimization

Preferred Qualifications

· Experience in healthcare, insurance, or other highly regulated industries

· Familiarity with segmentation strategies, journey mapping tools, and CRM platforms such as Salesforce or Adobe Experience Cloud

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Ho