OTTAVA Brand Director

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Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Cincinnati, Ohio, United States of America, Santa Clara, California, United States of America

Job Description:

We are searching for the best talent to join our team as the OTTAVA Brand Strategy Director. This position can sit out of the Cincinnati, OH or Santa Clara, CA office locations.

The OTTAVA Brand Strategy Director is a senior leader responsible for shaping and executing OTTAVA’s brand strategy. This person is responsible for building and managing the OTTAVA expression, visual and verbal guidelines, and how those translate to every touchpoint within the customer experience. This role translates OTTAVA’s brand strategy, positioning, and messaging into high‑impact campaigns that show up consistently and credibly across the customer journey.

Reporting into the global brand marketing organization, this role serves as the day‑to‑day brand activation and integration lead for OTTAVA—owning campaign frameworks, messaging activation, content operations, brand library and guidelines, and cross‑functional alignment. The Director will work closely with Product Marketing, Communications, Digital, Events, Content Operations, Global Strategic Marketing, and regional teams to ensure OTTAVA shows up as one connected, coherent brand across markets and moments.

This is a highly collaborative role that requires strong operational leadership, comfort managing complexity, and the ability to balance creative ambition with executional discipline.   

Responsibilities:

• Brand activation & integration lead across all experience touchpoints - digital, social, content, and experiential

• Brand strategy & positioning - OTTAVA in category, brand platform, value prop, visual expression (collaborate with GSM on product positioning)

• Build & manage brand expression and guidelines (architecture, naming, etc)

• OTTAVA social strategy

• Balance high‑impact hero storytelling with efficient, scalable content production.

• Content operations and enablement (formats, production needs, scalable design solutions)

• Build high performing agency roster in collaboration with digital and creative lead

• Execute and deliver on marketing and communication asset needs and manage brand library

• Manage & lead brand campaigns, media, and collaboration with commercial on activation – partner on performance optimization with digital and creative lead

• High collaboration, coordination and leadership across internal and external teams required

• Lead day-to-day activities and management of external agency partners ensuring strong partnership and delivery on brand and experience mandatories

• Support Global Strategic Marketing and Regional Marketing teams in creation and execution of market enablement initiatives.

• Responsible to stay abreast of the latest market trends and research results and incorporation of key takeaways into messaging and communication initiatives

• Lead connection to Surgery, MedTech, Enterprise

Required Skills & Qualifications<