Marketing Manager, Tours & Learning

Be a part of our mission! As a world leader in creating comfortable, sustainable, and efficient climate solutions for buildings, homes and transportation, it's our responsibility to put the planet first. For us at Trane Technologies, and through our businesses including Trane® and Thermo King,  sustainability is not just how we do business—it is our business.  Do you dare to look at the world's challenges and see impactful possibilities?  Do you want to contribute to making a better future?  If the answer is yes, we invite you to consider joining us in boldly challenging what's possible for a sustainable world.

Learn about our benefits designed for you to Thrive at work and at home. 

We boldly go.

Where is the work:

Monday to Thursday, work onsite with your colleagues. Fridays, choose your work location, balancing what your work requires.

 

 

What's in it for you:

Join a highly visible role that sits at the intersection of marketing, customer engagement, and brand experience. As the Marketing Manager, Tours & Learning, you will transform the Tyler manufacturing tour program into a strategic marketing channel that strengthens brand preference, builds customer confidence, and supports business growth for Trane and American Standard Residential HVAC.

Based in Tyler, Texas, you will serve as a brand ambassador, creating immersive, story-driven experiences that bring our brands, products, people, and manufacturing excellence to life. Working closely with Marketing, Product Management, Sales, and Training teams, you will help shape customer journeys that influence purchasing decisions, deepen loyalty, and reinforce our commitment to delivering premium customer experiences.

This role offers the opportunity to blend storytelling, customer engagement, learning, and operational excellence while delivering measurable impact across the business.

 

What you will do:

Tour Experience & Brand Storytelling

• Lead and facilitate immersive customer tours that bring the Trane and American Standard brands to life.
• Serve as the primary ambassador for the tour program, delivering engaging experiences that strengthen customer trust and emotional connection.
• Align tour messaging with brand value propositions, product strategies, and key business priorities.
• Design and continuously enhance customer tour journeys that support purchasing decisions and long-term brand loyalty.
• Gather customer feedback and insights to improve the tour experience and identify new opportunities for engagement.

Customer Engagement & Learning

• Position the tour program as a strategic marketing channel that drives dealer engagement, growth, and advocacy.
• Connect tour experiences to broader customer engagement and learning strategies that reinforce product knowledge and business growth.
• Partner with Marketing, Sales, Product Management, and Training teams to align customer experiences with key initiatives and business priorities.
• Leverage customer engagement tools and platforms to deliver targeted follow-up communications, educational content, and learning experiences.
• Reinforce product positioning, differentiation, and value messaging that increases customer confidence and strengthens brand preference.
• Support learning initiatives tied to strategic business objectives and customer success.

Program Operations & Continuous Improvement

• Oversee daily tour operations, including logistics, scheduling, visitor experience, and safety compliance.
• Recruit, train, coach, and support tour guides to ensure consistent delivery of high-quality experiences.
• Develop and maintain standard work, processes, and playbooks that enable scalability and consistency.
• Track and analyze program performance metrics, customer feedback, and business impact.
• Identify and implement innovative solutions to continuously improve program effectiveness and customer satisfaction.

 

What you will bring:

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Business, Education, or a related field.
• 3+ years of experience in marketing, customer engagement, event management, learning and development, or a related discipline.
• Experience managing cross-functional projects and collaborating with multiple stakehold