Global E-Commerce Retail Content Specialist

Job Title

Global E-Commerce Retail Content Specialist

Job Description

The Global E-Commerce Retail Content Specialist objective is to ensure excellence in our consumer experience of the Philips brand on digital touchpoints for strategic E-Commerce platforms / customers in order to deliver upon Philips’ growth and share ambitions with a specific focus on relevant and accurate content.

Your role:

• Oversees the execution of Philips Business Growth strategy in relation to content within strategic retail E-Commerce platforms / customers in partnership with Regions and Businesses, monitoring and reporting on content implementation and adherence across markets
• Establishes a community of practice for strategic E-Commerce content development, implementation and effectiveness
• Establishing best practice playbooks / style guides to set guardrails and expectations for English master content creation and execution in the markets, including but not limited to Brand stores and PDPs (inc, A+)
• Partner with SEO manager to ensure best in class SEO integration on PDPs
• Define and owns the end-to end process for Retail E-Commerce content across content creation, localization, implementation & measurement
• Define and own KPI framework to evaluate performance of content, enabling reporting across markets in alignment with the broader organisational KPIs (across Businesses, Regions and Marketing CoE)
• Analyse sales and data trends to increase overall sales productivity via content solutions
• Derive key strategic insights from data to ensure competitive edge for Philips and extracting learnings across markets to drive optimizations
• Develop and own content test and learn program
• Closely collaborates with Marketing CoE and Businesses to ensure English master content creation meets expectations and continuously improves
• Works in close collaboration with the Product Owner: E-Commerce Retail Content to ensure that the tooling effectively supports operational efficiencies in content creation, localization, implementation & measurement including the defined end-to-end process
• Drives adoption of ways of working across Businesses and Regions
• Continuous focus on improvement activities

You're the right fit if:

• University degree (Master degree or MBA) in Business, Marketing
• 5-10 years of related Digital Marketing / eCommerce / consumer marketing experience
• Experience in content creation and enablement within a complex retailer landscape
• Experience in managing budgets
• Excellent understanding of Paid & Owned consumer touch points is a must
• An inherent drive to test, learn, share and implement best practices
• Understanding and experience on creating and optimising content for SEO is key
• Expertise with managing commercial 3rd party partnerships and agencies is of benefit
• Enterprise mindset required to achieve consensus on decisions with various stakeholders including external customer, agency and internal teams
• Exceptional stakeholder management skills

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care