Director, Marketing - MatrixCare

ResMed has always applied the best of technology to improve people's lives. Now our SaaS technology is fueling a new era in the healthcare industry, with dynamic systems that change the way people receive care in settings outside of the hospital–and tools that work every day to help people stay well, longer. We have one of the largest actionable datasets in the industry, creating a complete view of people as they move between care settings. This is how we empower providers–with vital insight to deliver the care people need, right when they need it.

We're also ensuring that our health solutions connect to other companies' networks. Because when objectives align, everyone wins. And as we work today to drive better care and lower costs, we're developing more personalized solutions for tomorrow, utilizing machine learning, intelligent care paths, and predictive protocols. If you are an innovator who wants to make an impact we want to talk to you! We have exciting opportunities supporting Brightree by ResMed and MatrixCare by ResMed!

As Director, Marketing – Residential Care Software (MatrixCare), you will be responsible for developing and executing a comprehensive marketing strategy that spans the entire customer lifecycle—from awareness through to advocacy. You will lead a talented team, collaborate cross-functionally with sales, product, and customer success teams, and play a key role in driving the company’s growth and market position. This is a high-impact role where you will work closely with executive leadership to shape the marketing vision and ensure all initiatives align with our company’s goals.

Let’s talk about Responsibilities

• Full Funnel Strategy: Lead the development and execution of integrated marketing strategies across the full funnel, from brand awareness and lead generation to customer engagement and retention.
• Product Marketing: Partner closely with product, sales and other stakeholders to develop go-to-market strategies, product positioning, messaging, and sales enablement tools that highlight the value of our solutions to our target audiences.
• Demand Generation & Capture: Lead the strategic development of effective lead generation campaigns to build a strong sales pipeline, ensuring quality and quantity of opportunities across all channels. Partner with revenue marketing teams to monitor campaign performance and optimization to achieve business goals
• Event marketing: Develop a strategy to maximize the ROI for user conferences, industry and state events based on lead generation & customer retention goals.
• Customer Retention & Advocacy: Collaborate with the customer success and product teams to create retention programs that engage existing clients, upsell new features, and promote customer advocacy.
• Data-Driven Decision Making: Leverage analytics tools and data insights to track the effectiveness of marketing campaigns, measure ROI, and continuously optimize performance. Provide regular reporting on key metrics and KPIs to leadership.
• Team Leadership: Lead, mentor, and develop a high-performing marketing team. Foster a culture of collaboration, innovation, and accountability to ensure all team members reach their full potential. Implements organization strategies through the effective direction and management of employees and resources.
• Cross-Functional Collaboration: Work closely with sales, product, and customer success teams to align marketing efforts with business objectives and create a seamless customer experience from acquisition to retention. Interacts internally and externally with executive level management.
• Communication skills: Exhibit strong communication skills with the ability to deliver engaging presentations to large audiences.

Let’s talk about Qualifications and Experience

Required:

• 15+ years of experience in B2B marketing with deep experience in SaaS marketing with a strong preference for experience in healthcare and/or EHRs.
• Bachelor’s degree in Marketing, Business, or a related field
• Leadership: 8+ years of management experience leading & developing marketing teams, managing budgets, and delivering business results.
• Strategy & execution: Proven experience developing & executing marketing strategies to achieve key metrics throughout the entire marketing funnel (lead generation to customer retention)
• Product Marketing: Experience partnering with product, sales and other stakeholders to develop go-to-market strategies, p