Sr. Business Planner, DTC Retail

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Sr. Business Planner, DTC leads topline forecasting and store planning for the brick-and-mortar retail channel within the Americas Direct-to-Consumer (DTC) business. Operating as a strategic architect, this role owns the development of retail financial plans and store-level targets, ensuring alignment with high-level channel objectives.

 

This position is designed for a strategic "utility player" who can navigate the complexities of a high-stakes retail environment. You will work in a tag-team partnership with a peer planner to execute the game plan for our retail network. While each planner owns their zone of managing a specific segment of the business, you will operate from a shared playbook—syncing on logic and performance narratives to ensure the DTC team presents a unified front to executive leadership.

Your Impact

• Lead financial planning for your designated retail segment while partnering closely with your peer to ensure the total store portfolio is aligned
• Develop retail topline forecasts and store-level sales plans aligned to financial targets, incorporating traffic, conversion, pricing, promotional activity, and productivity drivers
• Translate complex data into "executive-ready" insights and performance narratives that highlight trends, risks, and business implications for leadership decision-making
• Evaluate store portfolio productivity and performance trends to identify growth opportunities, and manage the logic behind store-level productivity and incentive targets
• Monitor performance against plan and drive re-forecasting and scenario planning to address traffic variability, promotional shifts, and external factors
• Partner with Pricing, Marketing, and Finance to evaluate promotional effectiveness, analyze ROI, and "hold the line" on financial integrity
• Enhance tools, templates, and reporting processes to improve planning rigor and data integrity

Qualifications

• Bachelor’s degree in Finance, Business Administration, Economics, or a related field
• 3-5+ years in Business Planning, Retail Planning, Finance, or Forecasting
• Proven ability to build "from-scratch" financial models and create clarity in the "gray area" between corporate goals and store-level execution
• Ability to work in a high-dependency environment, sharing ownership of the total retail channel’s success with a peer planner
• A steady, objective temperament with the confidence to provide fact-based feedback to senior leadership
• Advanced Excel modeling and PowerPoint storytelling ; proficiency in SAP, Tableau, Adobe Analytics, PowerBI, or similar tools preferred

Workplace Location

• Location: This individual must reside within commuting distance from our global headquarters in Baltimore, MD
• Work Schedule: x4 days in office, Monday through Thursday

 

Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided

Base Compensation

• $77,043.20-$96,304.00 USD

 

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

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