Vice President, Campaign and Demand Generation

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

This role is can be based hybrid out of our Newton Office in Boston or our New York Office. 

The Vice President, Campaigns and Demand Generation is a senior marketing leader responsible for driving the strategy, execution, and optimization of integrated marketing campaigns that generate demand, accelerate pipeline growth, and deliver measurable business outcomes. Reporting directly to the CMO, this individual will lead a high-performing team responsible for campaign strategy, integrated programs, content activation, and funnel optimization to drive brand awareness, qualified demand, and revenue impact.

This role partners closely with Product/Solution Marketing, Content, Sales, Marketing Operations, Events, Field Marketing, Product and organizational leadership to deliver measurable growth and ensure marketing is an indispensable driver of pipeline and revenue.

The ideal candidate is a strategic thinker with a deep understanding of demand generation, campaign management, and marketing technology, combined with a hands-on approach to execution and a passion for delivering results.

What You’ll Do

Demand Generation Strategy & Leadership

• Develop a multi-channel global campaign strategy aligned to corporate goals, GTM motions, and revenue targets.
• Collaborate with product marketing, sales, and other stakeholders to ensure campaigns are aligned with messaging, positioning, and go-to-market strategies.
• Create and operationalize a unified campaign framework including campaign planning, audience segmentation, messaging, and measurement.
• Lead the transformation toward a modern, insights-driven demand engine using intent data, behavioral signals, and digital performance insights.
• Establish the vision for campaign architecture, from TOFU awareness programs through MOFU engagement and BOFU conversion.
• Oversee the development of campaign assets, including email, webinars, and content, ensuring consistency in brand voice and messaging.
• Build repeatable campaign plays, scalable toolkits, and global enablement processes.

Demand Generation and Pipeline Growth

• Own pipeline contribution targets and ensure marketing’s impact is measurable and predictable.
• Own the demand generation function, including lead acquisition, lead nurturing, and pipeline acceleration strategies.
• Partner with sales leadership to ensure alignment on lead quality, handoff processes, and pipeline targets.
• Driv