Associate Director - International Strategy and Operations

Who We Are:

Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. We combine stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.

We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.

Here at Ref, we put people first. We know that you can't innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.

Associate Director, International Strategy and Operations:

International expansion is a core pillar of Reformation's growth and the Associate Director of International Strategy and Operations will be responsible for market expansion in Canada and emerging markets. We are seeking an energetic and inspirational leader who will develop the go-to-market plan and collaborate with cross-functional teams to bring it to life. The ideal candidate combines strategic vision, operational expertise, and an analytical mindset to identify growth opportunities while managing profitability and costs. With a deep understanding of the international retail landscape and a passion for customer experience, you will seamlessly integrate market insights into actionable plans across all sales channels and customer touchpoints. If you thrive in a fast-paced, entrepreneurial environment and you are excited to make a significant impact on Reformation’s global growth, we’d love to hear from you.

What You’ll Do:

• Develop and Execute GTM Strategy: Lead the creation and implementation of go-to-market strategies for Canada and emerging markets across all channels, including e-commerce, retail, and wholesale.
• Market Analysis & Positioning: Conduct in-depth market research to identify trends, understand the competitive landscape and consumer behavior, and translate insights into actionable strategies that enhance brand positioning and market penetration.
• P&L Management: Manage and optimize the P&L for the Canadian business, ensuring revenue growth and profitability targets are met across all channels.
• Cross-Functional Leadership: Collaborate with channel leads, brand marketing, merchandising, and operations teams to ensure alignment of go-to-market plans with overall business objectives, and drive seamless execution.
• Channel Management: Oversee the performance of all sales channels, including ecommerce, physical stores, and wholesale partners, ensuring channel strategies are tailored to meet market demands and company goals. Provide regular updates to leadership and make adjustments as needed to meet financial objectives.
• Brand Growth & Expansion: Work alongside brand marketing team to identify and pursue opportunities for brand expansion and new market entry within Canada and emerging markets, leveraging market insights and strategic partnerships.
• Customer Experience Enhancement: Lead initiatives to improve the customer experience across all touchpoints, ensuring a consistent and compelling brand experience that drives customer loyalty and repeat business.
• Performance Tracking & Reporting: Establish key performance indicators to measure the success of initiatives, regularly reporting on progress. Make data-driven decisions to optimize performance.
• Regulatory & Compliance Management: Ensure all go-to-market activities adhere to local regulations, industry standards, and company policies, mitigating risks and maintaining brand integrity.
• People Leadership: Serve as a team leader and model the Reformation values and leadership competencies, helping guide and men