Associate Director, Strategy & Investment

Company Description

About Publicis Imagine:

“If you can dream it, you can do it”- Walt Disney Publicis Imagine, a division of Publicis Media, is the media agency for Hulu, Disney+, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+.

We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.

We also too believe that if you can dream it, you can do it.

We are Publicis Imagine. Dreaming. Doing.

Job Description

Overview:

Publicis Imagine is looking for a talented AMD, Strategy & Investment to lead the day-to-day holistic planning and investment for a high-profile and fast-paced entertainment account. This person will help lead a team in the development, execution, and stewardship of integrated media plans for Hulu Original Series, Films, Documentaries, and Awards campaigns.  The AMD effectively leverages experience, knowledge and skills to push fresh thinking while balancing client, agency, and team needs with the assistance of the Director/VP/SVP. This position reports directly to the Director, Strategy & Investment

Responsibilities:

• Lead a cross-channel Strategy team by demonstrating best-in-class audience development, channel mix allocation, budget management, inspiring storytelling, and client service
• Guide Digital investment team by demonstrating best-in-class marketplace intelligence, digital planning, buying, and activation excellence, vendor relationship management, and process development
• Work with all internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
• Oversee supervising, training and skill development of Assistants, Planners and Supervisors by managing workload, delegating responsibilities and checking work for accuracy
• Direct and elevate recommendations from media partners/publishers to ensure delivery against objectives.
• Partner with Analytics on development of Post Campaign Analyses and QBRs with clear recommendations for future campaign optimizations
• Lead by example assisting in all levels of the planning and activation process
• Responsible for managing projects and resources for all aspects impacting the client’s business as defined by the senior manager
• Maintain an in-depth knowledge of the client business and competitive streaming landscape

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field
• 6-8 years of experience in a digital capacity via agency setting  
• Must be a self-starter who works well in a fast-paced, team-oriented environment
• Proven experience and success in presenting plans to clients and influencing top level client decisions related to media strategy and implementation
• Excellent leadership, management and motivational skills
• Excellent organizational, interpersonal, and quantitative/analytical skills
• Proven ability to foster strong cross-functional teamwork, driving results across an organization
• Demonstrated ability to think strategically and guide others in defining high level strategy

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $98,500 - $154,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.