Executive Director, Pharmacy Marketing

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary:

To further innovate and enable our critical role, we have initiatives in development focused on creating better health outcomes for more people. The Executive Director of Pharmacy Marketing is responsible for leading the Marketing strategy, planning and execution of programs and activities to enable the success of several of these high-growth business initiatives, which together represent several billion dollars of corporate revenue.

Specifically, the role will lead the development of the Marketing plans to shift perception and drive preference for our brands, and drive share for our business. Working closely with business partners across the Enterprise, including Executive Leadership, pharmacy and store operations, and extended marketing and communications teams, the Senior Director will be responsible for the following.

Key Responsibilities:

1) Develop and execute the marketing vision, strategy, and plan for key initiatives:

• Articulate, champion, and develop Purpose-led Marketing strategies and plans to drive measurable growth and inspires desire for our brand and services.
• Develop a deep understanding of the initiatives and strategy driven by the various retail pharmacy groups.
• Support the pharmacy teams in creating marketing strategies, plans, messaging and communication proof points against pharmacy products and services to build customer “stories” that solve customer issues and create differentiation for the CVS Health brand.
• Closely monitor results and adjust the plan accordingly.

2) Leverage customer insights to create meaningful strategic Marketing plans that drive exceptional ROI:

• Define and understand consumer trends relevant to the business, as well as the market and competitive dynamics.
• Determine return on the marketing investment; build a learning plan to enhance and optimize the work.
• Create a pipeline of test-and-learn opportunities; execute and refine.

3) Develop and build relationships and deliver valuable thought-partnership across the    Enterprise in a highly collaborative and matrix-organization to nurture productive and high-functioning team dynamic:

• Build strong relationships and knowledge base with key stakeholders, internal and external, and create Marketing center of excellence.

4) Manage and develop talent to build a best-in-class progress marketing team:

• Provides opportunities, guidance, and feedback to develop colleagues and ensure a pipeline of talent for the future.
• Supporting CVS Health in attracting, retaining, and engaging a diverse and inclusive consumer-centric workforce that delivers on our purpose and reflects the communities in which we work, live, and serve.

Required Qualifications:

• A minimum of 12+ years of professional and marketing experience in well-regarded consumer-facing organizations; relevant sectors will include retail, healthcare, and packaged goods.
• Have a strong understanding on business priorities, macro trends, and consumer insights and can translate those into business and brand strategies
• Ability to synthesize data from a number of sources to succinctly and consistently champion unmet customer needs, impacting product and service design and priorities
• Deep comfort level with advanced Marketing technology to build and optimize data driven Marketing strategies
• Exceptional critical thinking skills to develop data driven hypothesis about where growth opportunities lie for the business and to outline strategies to advance those strategies
• Experience outlining customer segmentation strategies and making prioritization decisions about where to focus, why, and how
• Demonstrated experience to build business cases for capital and expense investment, along with the ability to impact and influence within the organization
• Proven ability to translate Marketing and consumer language into business acumen
• Proven track record of planning, monitoring, and delivering tactical marketing activities with a strong focus on ROI.
• Extensive experience developing and implementing go-to-market strategies for product and/or service launches.
• Experi