Director of Sales & Marketing

 

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 7th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

COMMUNITY NAME

Battery Park by Sunrise

Job ID

2025-223755

JOB OVERVIEW

"Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing what’s right for the resident. For me, that’s a big breath of fresh air."- Sunrise Leader 

 

At Sunrise, our Director of Sales & Marketing is responsible for overseeing and supervising the sales and marketing operations for the community. The Director Sales & Marketing will take the lead in assessing the local market and develop a marketing plan tailored to the community’s services.

RESPONSIBILITIES & QUALIFICATIONS

  Responsibilities:- Studies the market and creates a dynamic, successful Marketing Plan- Develops the marketing and sales budget- Develops strategy for each prospect from initial inquiry through the final decision- Nurturing lead sources- Organizing strategic marketing events on site to promote the Sunrise Story- Builds customer focused relationships by advancing the opportunity through the sales process and gaining customer commitment- Strives to meet or exceed targeted occupancy and sales- Delivering other creative tactics to convert leads to move-ins- Training new team members as they gain experience on the Sunrise sales team- Reinforce the community’s brand reputation and achieve maximum occupancy goals- Demonstrates a strong understanding of the senior care market and Sunrise's niche in that market, especially the local competitive environment- Understands and manages the department budget to include labor and other expenses and its impact on the community's bottom line- Overall management of the department, including but not limited to: recruiting, hiring, training, coaching, monitoring and disciplining 

Qualifications:- Bachelor's Degree preferred- Two (2) years supervisory/management experience to include hiring staff, coaching, performance management and daily operations supervision- Successful marketing and sales experience- Ability to leverage technology- Superlative communication and interpersonal skills- Demonstrate good judgement, time management, problem solving and decision making skills- Passion for seniors- Previous experience with health care admissions, or in an independent / assisted living setting, is preferred- Ability to identify and build relationships within the local area that drives business into the community- Ability to handle multiple priorities effectively- Proficiency in computer skills, Microsoft Office & the ability to learn new applications- Excellent written and verbal skills for effective communication and the ability to facilitate small group presentations- Ability to work weekends, evenings and flexible hours

 

ABOUT SUNRISE

Sunrise Senior Living has championed quality of life in senior care for more than 30 years. We believe team members are our greatest resource and are looking for people who share our commitment to provide quality care for seniors and their families. It's no surprise that many of the world's leading experts in Senior Living entrust their career to Sunrise.

 

At Sunrise, you will…

 

Make a Difference Every Day

We are passionate about our mission — to champion quality of life for all seniors. We deliver high-quality care with a personal touch and encourage our residents to enjoy life to the fullest.

 

Be Part of a Uniquely Supportive Community

The care-focused environment we create for residents extends to our team members. We offer programs, rewards, and benefits to help you live your best.

 

Ignite Your Potential

We believe potential has no limits. We offer best-in-class leadership development programs designed to grow our leaders. We are committed to helping our team members achieve their career goals.

 

We also offer benefits and other compensation that include:

• Medical, Dental, Vision, Life, and Disability Plans
• Retirement Savings Plans
• Employee Assistant Program / Discount Program
• Paid time off (PTO), sick time, and holiday pay
• Daily Pay offered to get paid within hours of a shift (offered in the U.S. only)
• Tuition Reimbursement
• In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and requi