Sr. Brand Marketing Specialist

Overview

As a part of the Brand Marketing team, you will leverage your strategic, technical, creative, and operational skills to develop and execute comprehensive brand strategies that drive business growth and enhance customer engagement. Your ability to analyze and synthesize data, craft compelling brand narratives, and manage multiple campaigns will be crucial in ensuring the success of our brand initiatives.

Responsibilities

• Lead strategic marketing initiatives. Independently develop and execute complex brand strategies that align with business goals. Forecast needs, guide planning, and manage multi-channel campaigns to drive impact across markets. Assess customer requirements, market dynamics, and competitor activity to help identify opportunities for growth. Assist in segmenting the market and articulating value propositions that resonate with key audiences.
• Conduct research and apply insights. Perform advanced qualitative and quantitative analysis to support decision-making and measure campaign effectiveness. Collect, integrate, and prioritize multiple data sources to inform decisions and provide actionable insights to brand and campaign planning. Evaluate feedback and brand sentiment to help identify strategic opportunities and inform ongoing improvements. Identify data gaps and recommend improvements aligned with strategic goals.
• Develop high-impact brand content. Lead the creation of compelling narratives across digital, print, and event channels. Tailor messaging to diverse audiences and optimize based on feedback and data. Ensure consistent application of brand identity across all touchpoints. Support governance, lead audits, and evaluate perception to strengthen brand positioning.
• Serve as a brand expert. Apply deep expertise in branding, marketing strategy, and positioning to shape direction and advise cross-functional teams for the implementation of Esri’s brand identity. Synthesize market, consumer, and competitor insights into actionable plans. Ensure consistency and accuracy across branded materials.
• Communication and collaboration. Work with stakeholders to align marketing strategies with organizational priorities. Help integrate brand initiatives into business operations. Present complex ideas clearly and persuasively. Write for broad distribution and support brand storytelling across formats. Coach others in effective communication techniques.

Requirements

• 5+ years of experience in channel marketing, including developing and executing integrated and digital marketing campaigns
• Advanced written and verbal communication skills, with the ability to tailor messaging to different audiences
• Experience managing multiple projects simultaneously and demonstrating strong problem-solving skills
• Proficiency in data analysis, reporting, and digital marketing tools
• Bachelor’s in marketing, business, or a related field
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
• Knowledge of GIS/Esri products
• Experience with social media content creation and marketing automation tools
• Familiarity with project management methodologies and tools
• Master’s in marketing, business, or a related field

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Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is$83,200—$135,200 USD

The Company

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclu