Marketing Specialist

Marketing Specialist  
Location: Reston, VA Or DMV (Remote- periodic working days at our headquarters in Reston, Virginia. Minimal local travel is required to client events and meetings)
 
Ready to make a difference? 
  
If you’re passionate about marketing and want to grow your skills, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is excited to learn and build a long-term career.  
 
The Marketing Specialist will be part of the energy Account Services team in a support role working with utility clients in Maryland, Virginia, and other East Coast states. The Account Services team conducts all aspects of marketing including advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives.  We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.  
 
Why you will love working here: 

• Quality of life: Flexible workplace arrangements, work-life balance 
• Investment of the community: Donation matching, volunteer opportunities 
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan 
• And many, many more (Ask your recruiter for more details!) 

 
What you will be doing: 

• Assist with the marketing and advertising of residential and commercial energy efficiency programs for utilities located in the Eastern region.  
• Work with the Account Services team to develop and implement marketing and communications plans to educate customers about energy efficiency and drive participation in energy efficiency programs.  
• Work with Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails, collateral, event materials, and video, print, outdoor, etc.  
• Work with the Media Services team to develop and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, events, etc.  
• Prepare monthly reports on activities, media analytics, and results of the marketing program.  
• Help develop Power Point presentations and other communications tools.  
• Support the program implementation and outreach teams which may include coordinating event marketing activities. 
• Track and report on marketing campaign metrics.  
• Prepare and manage printing requests to ensure collateral is always in the market.  
• Track multiple team deliverables on deadlines using Excel spreadsheets, SharePoint, Microsoft Teams and other digital tools.  
• Provide purchasing and budget tracking and reporting support. 

 
 
What we need you to have (minimum qualifications):  

• A bachelor’s degree in Communications, Marketing, Advertising, or related majors.  (or applicants can substitute one year of related experience for one year of education)
• 2+ years of working experience in marketing, advertising, social marketing, or related field

 
What we would like you to have:  

• Experience working at an advertising agency or consulting firm.  
• Working in a multi-tasking environment.  
• Assisting in developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects.  
• Experience or exposure to Google Analytics and other reporting software to track and report on marketing results.  
• Familiar with email management systems.  
• Interest in and commitment to energy efficiency, the environment, and sustainable living.  

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Togethe