Manager, Influencer Marketing- Call of Duty Mobile Marketing

Job Title:

Manager, Influencer Marketing- Call of Duty Mobile Marketing

Requisition ID:

R026082

Job Description:

Manager, Influencer Marketing – Call of Duty Mobile Marketing

Reporting To: Senior Manager, Influencer Mobile Marketing

Department: Mobile Marketing

Location: Santa Monica, CA (Hybrid)

Your Mission 

The Call of Duty Mobile team is seeking an experienced and driven Manager, Mobile Marketing, to lead and execute our Influencer Marketing campaign strategies. This individual will be responsible for developing and implementing global go-to-market initiatives focused on influencer engagement, product positioning, content production and campaign amplification. The ideal candidate will possess strong analytical capabilities, superior communication skills, and a keen understanding of current trends within gaming communities and the influencer landscape. This role requires a collaborative professional who can thrive in both structured and fast-paced environments, and who is committed to enhancing COD Mobile’s market presence. 

Key Responsibilities 

• Design and implement comprehensive global strategies to engage influencers and content creators for Call of Duty Mobile. 

• Negotiate and manage key partnerships with streamers and influencers for the creation of original content to support COD Mobile marketing beats and campaign strategies. 

• Collaborate cross-functionally with internal teams to identify, refine, and deliver core marketing messaging. 

• Lead innovative campaigns in partnership with the influencer community, leveraging gamer-focused social platforms 

• Identify and evaluate new opportunities for content development in collaboration with key influencer partners. 

• Cultivate and strengthen relationships within the influencer ecosystem; proactively source and develop new partnerships to support business objectives. 

• Administer and oversee incentive and gifting programs tailored for influencers. 

• Conduct thorough analysis and reporting on campaign performance, including post-mortem presentations to stakeholders. 

• Monitor influencer-generated content to ensure brand consistency and alignment with messaging guidelines. 

• Develop an in-depth understanding of the player base and gaming experience unique to Call of Duty Mobile. 

  

Player Profile 

Experience 

• Bachelor’s degree required. 

• Minimum of 5-7 years’ experience in influencer marketing. 

• Prior brand marketing experience strongly preferred. 

• Background working directly with influencers and streamers. 

• Direct industry experience or deep passion for gaming, including knowledge of gaming social communities and prevailing trends. 

• Proven ability to manage strategic initiatives, establish clear goals, and evaluate KPIs. 

• Outstanding organizational and communication skills. 

• Demonstrated capability as a collaborative team player and leader. 

• Experience managing multiple projects simultaneously and prioritizing competing demands. 

• Data-driven mindset. 

• Familiarity with digital analytics platforms such as Tubular Labs is preferred.