Sales Trainer

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

We’re looking for a Sales Trainer to join our Amsterdam team and support the success of our Sales organization. You’ll focus on helping new Account Executives ramp up quickly, while also supporting the ongoing development of tenured team members.

As part of the Commercial Enablement team, you’ll own and deliver our new hire onboarding program, create engaging training experiences, and work closely with Sales Managers and Product Champions to roll out updates and improve performance. You’ll also play a key role in gathering feedback, measuring training impact, and iterating to meet evolving business needs.

This is a hands-on role for someone who’s energized by leading sessions, solving problems, and being a go-to resource for both new hires and experienced reps. You’ll help shape how we train, support, and scale our team—while making a real impact on FareHarbor’s continued growth.

What you’ll do here:

• Own and deliver the onboarding experience for new Account Executives, including scheduling, curriculum development, and coordination of internal facilitators.
• Facilitate instructor-led training sessions, both in-person and virtual, focused on onboarding and skill development.
• Continuously improve onboarding by gathering feedback, tracking outcomes, and iterating on content and delivery.
• Create and maintain role-specific training materials for both new hires and tenured AEs, ensuring content is up to date and relevant.
• Partner with Sales Directors and Sales Managers to design and deliver targeted training sessions and roll out new initiatives.
• Support the adoption of new tools, features, and processes by equipping the sales team with clear, practical guidance.
• Manage training documentation across platforms (LMS, Sales Help Pages, shared drives), ensuring content is well-organized and easily accessible.
• Contribute to product enablement by creating training materials for new features and coordinating with regional sales leaders and Product Champions.
• Empower AEs to be self-sufficient by helping them understand how to access the tools, resources, and knowledge needed to succeed.

Requirements:

• 2+ years of sales training experience, or 3+ years of sales experience and prior training experience
• A proven track record of being able to conduct research and apply it practically
• Exceptional communication skills including clear an