Database Targeting Specialist

Mspark, a B2C marketing services company, specializes in driving Rural Market brand growth and customer engagement strategies for national and local advertisers. By combining consumer and marketplace data, we craft coordinated campaigns using a seamless mix of shared mail, direct mail, trigger-based marketing, and digital advertising solutions such as display, retargeting, and Mobile ID tracking that drive the right audience behavior to achieve your marketing goals.

About the role

As a Database Targeting Specialist, you will be responsible for providing tailored data solutions to your cross-functional partners as well as various external clients. You will analyze data and create recommendations through the usage of various analytical tools, leveraging the data to help build solutions for our clients.  

This position is remote; However, preference may be given to candidates living within the Eastern and Central Time Zones.

What you'll do

• Create, analyze, and execute various projects utilizing client provided data regarding the clients’ lifestyle segmentation, data modeling, response analytics, etc.
• Ability to analyze and articulate data to build a story for clients.
• Analyze and provide feedback on integrated media campaigns including print, email and digital.
• Build and analyze Excel reports based on various data and metrics, providing written profile recommendations to internal and external clients.
• Build and create insightful data visualization solutions using BI tools.
• Partner with various cross-functional teams (EX: Marketing and Strategy) to develop best practices, methodologies and strategies for local and national clients.
• Serve as a key team member on company-wide projects and initiatives, partnering cross-functionally with various teams, exchanging innovative ideas, data analysis, and insights.
• Create ad hoc analytics projects regarding on-going customer performance data/metrics to uncover insights for partners.
• Consult with sales leaders and other cross-functional partners to determine how data can be incorporated into sales and marketing proposals.
• Create, prepare, and participate in presentations for various company-wide and client strategy sessions, trainings, and initiatives. 
• Develop process efficiencies, utilizing tools that are effective in delivering proposals and recommendations to clients.
• Continuously learn and utilize ArcGIS to input and analyze data in geographical context for mapping and database modeling techniques.
• Communicate with various outside partners on building data and analysis platforms, working towards the company and clients’ initiatives and goals.
• Other duties as assigned.

Desired Skills/Experience:

• Esri’s ArcGIS experience, preferred.
• Familiarity with R and/or Python scripting, preferred.
• DOMO experience, preferred.
• Digital, email and print or integrated media experience, preferred.

Qualifications

• Bachelor’s Degree required.
• Minimum 3-5 year’s related experience in marketing, advertising, or similar industry.
• Strong Proficiency in Microsoft Office Suite.
• Advanced competency in Microsoft Excel, required.
• Microsoft SQL Server experience, required.
• BI experience, required.
• Strong communication and written skills with professional experience working cross-functionally across the organization.
• Agile in approach with the ability to thrive in a deadline-driven environment, managing multiple projects and priorities simultaneously.